DAD are a platform focused on decentralized advertising facilitating an infrastructure to connect global advertising.

For those who do not know the DAD in the blockchain industry would best get introduced to it as an advertising public chain.  They have made advertising data more open and transparent.  Thus, advertisers will know where their money is getting spent without infringing user privacy.

The advertising industry are in to a lot of micro-amount and high-frequency settlement facilitated by the Lightning Network.  When these are combined with the incentives in the token economy, all the parties in the advertising ecosystem are able to maintain a healthy advertising ecology.

Ayobami Abiola, Writer at The Currency Analytics tweeted:  “Dad in the cryptocurrency and blockchain space are making it transparent on data related to impressions, clicks and installations.”

The token economy makes it possible through DAD for precise delivery by perfecting the label system using AI algorithms to eventually increase Ad rate conversions.

The lightning network enables micro-amount and high-frequency settlements in the advertising industry.  Since the source and upstream are traceable for the ad data advertisers are able to get a clear picture of the details related to their ad campaign, thus understanding the whereabouts of every penny spent.

Users who are a part of the DAD ecosystem are able to benefit by watching the ad in the ecology and also by reporting unacceptable ads.

The people backing the DAD Network have years of experience in the advertising industry.  They are able to combine their years of experience with the blockchain technology to create a rich ecology that meets the requirements of all parties, including those who have been engaged in the traditional advertising industry for several years now.

DAD Reshaping the Advertising Ecology

DAD have more than 500 million users, and they display tens of billions of daily ad displays in more than 194 countries.

DAD have in the past have helped in dealing with several advertising issues like fake traffic, privacy leaks, and trust issues.  This they did in the past in strategic collaboration with Ontology to provide for a reform in the advertising industry through the blockchain industry.

DAD are making the next generation of distributed advertising networks possible. They are focusing on solving the issues of reaching out to potential customers without spamming, harassing or infringing their privacy rights. Thus, making it possible for advertisers to make lucrative revenue.