Michael is said to have described the opportunity as: “In my mind, low-level ad operations and media planning can be completely automated to support a team to focus on higher value activities like studying the data and making it better.”

With the advertising industry being multifaceted, there are ad agencies who buy ads from publishers and eventually billing and invoicing with their own data sets with different measurement vendors.

The process gets complicated when the advertisers, agencies, measurement vendors, and the publishers are not able to align and agree on the numbers.

Things get difficult as the publishers are not sure of what they are paying for, not able to effectively allocate budgets and they are not able to optimize their programs. Adnode addresses deals with the 20 to 80% wastefulness in ad impressions.

Block.one tweeted:  “How does EOSIO provide better transparency and auditability in digital advertising? Read about the AdNode use case.”

Stating thus, they point to how AdNodes are improving digital advertising with EOSIO.  EOSIO focuses on dealing with wasteful spending and fraud in the multibillion dollar global digital Ad Space.

Of note, Adnode is the recipient of EOS VC grant recipient.  In the project, the reconciliation process is automated for digital advertising.  Thus, AdNode improves the dynamics of how the ad buyers and sellers cooperate.

Michael Rodov, AdNode Co-founder and CEO, started Adnode after facing problems in the digital advertising process first hand. He has further spent 14 years in the digital media industry and saw how the multimillion dollar budgets hinged on Excel pivot tables, per the eos.io news.

Sydney Ifergan, the crypto expert in this regard tweeted:  “Advertising is what moves products and services between buyers and sellers, good about EOSIO based Adnode working to offset wastefulness in advertising.”

EOSIO Adnode Team

Before launching the project, the Adnode team checked in to private and public solutions and eventually decided EOSIO was the best option in terms of security, scalability, and the cost for using EOS public blockchain for verification.

Reportedly, enterprises are using it already and are able to improve profitability with the help of automation in the advertising industry.  The customer base for Adnode is already growing and they are already scaling. Of note, the direct publishers have more than 500 million monthly unique users.

Automating digital advertising makes the advertising business model profitable and sustainable by reducing wasteful spending.