Lydian creates first crypto-targeting advertising platform as Facebook, Google, and Twitter abandon spaceApril 3, 2018
Tech behemoths like Google, Facebook, Alibaba, Baidu, Tencent, AOL, Yahoo, Amazon and Twitter have all banned crypto-related advertising from their platforms, which created a huge opportunity for Lydian, a subsidiary of DaVinci Marketing Cloud. Under development for the past few months, Lydian today announced it’s foray into the space with the launch of it’s crypto-targeted ad platform that is powered by it’s A.I. engine, Mona Lisa.
To learn more, click here to visit the blockchain marketing platform.
With companies representing $188 billion in ad revenue ban crypto-related advertising, it enables Lydian to not only become a leader in the space, but a necessity for blockchain companies to reach their ideal audiences. Whether it be an ICO seeking to generate new leads for fundraising or blockchain companies trying to reach new users for their products, any alternative to Lydian is dire.
There has always been the old school methods such as for companies to reach out to individual sites and place their ads, but this process is the equivalent of buying a banner ad on Yahoo in 1995. It is simply unscalable, inefficient and expensive. Alternatively, these brands can contract with an ICO agency or Coin Network, who survives off increasing their rate cards with little to no transparency on the ad placement. Furthermore, they lack the technological abilities to leverage data-driven strategies to reach highly targeted crypto-audiences or even the ability to scale campaigns and reach similar audiences beyond crypto sites. Lydian, has all that and more. Lydian’s A.I. technology is able to deeply target new crypto audiences around the globe on premium properties and optimizes them on the fly to reach the acquisition goals.
“When we launched Lydian, we had our fair share of skeptics. But, with the ban of crypto-related advertising by industry giants, even those skeptics are becoming customers or partners. Our Company didn’t go through an ICO to just become a random alphabet letter meant for trading. Rather, Lydian is a utility token that can actually create value for the ecosystem”, said Kamal Kaur, CEO of Lydian
Interest for Lydian’s advertising services is stronger than ever with the waiting list for the partners to use its offerings. The introduction of the Lydian’s crypto-ad platform is just the beginning, as its R&D division is working around the clock to develop its own DLT, The Whisper Network Protocol as well as it’s two own DApps (decentralized applications).
This announcement marks the beginning, as Lydian continues to deliver on its promises for the blockchain industry, with much more to come.
Advertising is the currency of the Internet. The Internet has been plagued with fake news and ad-fraud. Blockchain was supposed to solve the problems of security, efficiency, and true decentralization with real-world applications. It too has faltered. Mining currency is slow, expensive, and a waste of energy to generate consensus. The Whisper Network Protocol revolutionizes blockchain forever with the development of the fastest blockless directed acyclic graph ledger.
Lydian will be building the Whisper Network and then build its own two decentralized applications (Mona Chain & Mona Browse), that affect a $230 billion advertising industry. Lydian will then license the Whisper Network to other industries similar to as other tech giants like IBM, Microsoft, and Intel.
This has the potential to change blockchain forever.
About DaVinci Marketing Cloud
DaVinci11 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries. It collates customer experience so marketers can target a customer throughout the entire purchase journey and across all consumer touch-points, regardless of delivery channel. Its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating data across channels. The platform’s fluid and constant in-stream of data are sorted into a semantic graph to form connection clusters, using the correlation variables. All through a single click, it empowers agencies and marketers to allow connected software to optimize a manually driven $230 billion global advertising market. The company’s headquarters are in Miami, but it has offices in Sydney, Auckland, Madrid, Singapore, London, Dublin, Amsterdam, Hong Kong, Shanghai, Kuala Lumpur, Christchurch, Taipei, and India.