Bitcoin News
By Sakamoto Nashi
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Six Founders, a Mexican Billionaire Behind the Project. Orange Juice was founded by six individuals: Jeff Booth, Lyn Alden, Nico Lechuga, Andi Pitt,…
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A Bitcoin Treasury Market Under Pressure. The launch of Orange Juice comes at a challenging time for Bitcoin treasuries.
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Forty million dollars on the table. Lyn Alden, a macroeconomist closely followed by the crypto world, has launched Orange Juice — an investment holding company aiming to buy…
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The concept is simple to explain but rarely seen in practice. Orange Juice targets small and medium-sized enterprises, buys them at competitive prices, improves their operations,…
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Salinas is a significant name in the Bitcoin world. He recently increased his Bitcoin allocation to 70% of his personal portfolio. Not 10%, not 20%. Seventy percent.
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The group's structure differs from traditional private equity on a fundamental point: there are no fund cycles imposing strict deadlines to sell assets and distribute profits to…
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And that's probably the real competitive advantage of the model.
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The launch of Orange Juice comes at a challenging time for Bitcoin treasuries. The model — where a company holds Bitcoin as its main treasury asset — has faced serious setbacks…
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Related Reading: Peter Brandt Detects an Inverted Head and Shoulders on Bitcoin, Neckline in Sight
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Result: the sector's image is somewhat tarnished. Too many companies adopted the Bitcoin treasury model as a financial communication tool rather than a true long-term strategy.
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Despite this, the number of digital asset treasuries continues to rise. According to BitcoinTreasuries.net, there are currently over 360, each holding various digital assets.
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It's a defensible bet. But not guaranteed.
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The difference between Orange Juice and a company like MicroStrategy, for example, is that MicroStrategy built its Bitcoin strategy on debt and capital raises, without…
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No details yet on which companies Orange Juice is primarily targeting, or in which sectors. The source also does not specify the timeline for the planned public offering.
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See Also: Macro Prudence Weighs on Bitcoin While Ethereum Defies the Trend
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