Altcoins News
By Evie Vavasseur
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Blockchain Tech Powers Real-Time Advertising. At the heart of Alkimi’s transformation is Sui’s high-performance blockchain, which serves as the…
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Global Brands Already Onboard. This complete onchain ad infrastructure has already gained traction among major global corporations.
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Institutional Support Adds Momentum. Alkimi’s push for decentralized advertising comes at a time when institutional investors are…
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SUI Price Consolidates After Recent Surge. From a market standpoint, the price of SUI has been consolidating after reaching a peak of $4.
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Redefining Advertising From the Ground Up. Alkimi’s fully onchain platform reimagines how advertising should function in a modern,…
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The digital advertising sector is entering a new phase of transformation as Alkimi, a decentralized advertising platform, completes its full integration with the Sui blockchain…
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This transition is more than a technical upgrade—it signals a shift toward a new advertising standard where brands, publishers, and users interact through decentralized protocols…
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At the heart of Alkimi’s transformation is Sui’s high-performance blockchain, which serves as the coordination layer to manage real-time transactions between advertisers and…
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Complementing Sui, Walrus is tasked with storing advertising data directly on the blockchain.
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Nautilus, another integral layer, utilizes trusted execution environments (TEEs) to validate impressions.
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Finally, Seal encrypts sensitive metadata, such as user targeting details and campaign specifics, while ensuring only authorized actors can access it.
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Ben Putley, CEO of Alkimi, highlighted that this approach is not about duplicating traditional models with a blockchain wrapper—it’s about building a fundamentally new paradigm.
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Alkimi’s push for decentralized advertising comes at a time when institutional investors are showing renewed interest in the underlying blockchain infrastructure.
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This capital injection primarily involves acquiring SUI tokens, reinforcing confidence in Sui’s long-term viability and scalability.
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The fund’s commitment underscores a broader trend of institutional adoption in blockchain beyond cryptocurrency speculation.
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