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Story: Australia Cracks Down on Gambling Ads While Keeping Polymarket Off Limits

By Maheen Hernandez

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New Ad Rules Target Prime Time. The fresh regulations go after gambling ads that flood TV screens and online platforms during peak…

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Polymarket Ban Stays Put. But here's what didn't change - Polymarket remains banned.

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Australia just rolled out tougher rules for gambling advertisements but won't budge on its Polymarket ban.

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Communications Minister Michelle Rowland didn't mince words about the crackdown. "We must protect vulnerable communities from the adverse effects of gambling," she said during…

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The Australian Communications and Media Authority keeps a close eye on online gambling operations and wants strict adherence to national gambling laws.

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Betting companies got until June 30 to get their act together. That's when all advertisements must follow the new time restrictions.

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But here's what didn't change - Polymarket remains banned. The decentralized prediction market platform is still off-limits because authorities see it as unregulated gambling…

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The Interactive Gambling Act of 2001 is under review to align with the latest advertising restrictions.

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Industry reaction has been all over the map. Some companies argue the changes could hurt legitimate businesses, while others recognize the need for responsible gambling measures.

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Public opinion splits pretty evenly too. An Australian Institute for Gambling Research survey from March found 65% of Australians back stricter advertising controls, but 20%…

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The Australian Competition and Consumer Commission joined the enforcement effort. ACCC Chair Gina Cass-Gottlieb emphasized April 2 that all gambling ads must be truthful and not…

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Financial analysts expect the sector to take a hit. Macquarie Bank predicts major gambling operators could see revenue drop up to 15% following the advertising restrictions.

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Some betting companies are exploring alternative marketing channels like sponsorship deals and partnerships that comply with the new regulations.

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The government's determination to enforce these regulations rigorously became clear when they set firm deadlines and penalties.

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Broadcasters and digital advertisers now face the task of adjusting their strategies to align with the new rules.

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