Altcoins News

Story: B2C2 Taps Schroders Wealth Veteran Jason Lai to Chase Asia’s $99 Trillion Market

By Bruce Buterin

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Why Asia, Why Now. The timing isn't random. Family offices and traditional wealth managers across Asia are moving…

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Rogers, Teo, and a Broader Hiring Push. Lai's appointment isn't a one-off. B2C2 has been building out its Asia team steadily, all under…

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What B2C2 Is Actually Selling. The pitch to Asia's wealth managers is pretty straightforward.

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B2C2 just made a big move in Asia. The institutional crypto liquidity firm hired Jason Lai as a senior adviser, based in Singapore, with a clear mandate: deepen ties with family…

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Lai's résumé is hard to argue with. He founded Thirdrock Group back in 2009, building it into a serious wealth and asset management operation before Schroders snapped it up in…

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B2C2 itself has been around since 2015. It built its name providing liquidity to banks, exchanges, and asset managers through proprietary trading technology, covering spot…

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The timing isn't random. Family offices and traditional wealth managers across Asia are moving into digital assets faster than most people expected even two years ago.

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The transaction volumes back that up. The Asia-Pacific region saw a 69% rise in crypto transaction volume, reaching $2.36 trillion as of June 2025, per Chainalysis.

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Lai is basically the bridge. His decades in Asia's private wealth world mean he knows how family offices think, what they need from a counterparty, and what it takes to get a…

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More context: Binance Holds Firm in Singapore Court Fight Over $473 Million RedotPay Claim

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The firm is majority-owned by Japan's SBI Holdings, which shapes a lot of what B2C2 is doing strategically.

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And there's another layer here. B2C2 has apparently been in takeover discussions with several potential buyers over the past 18 months, according to people familiar with the…

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The pitch to Asia's wealth managers is pretty straightforward. B2C2's proprietary technology gives it the ability to offer continuous liquidity across over-the-counter…

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More context: French Home Invasion Tied to Crypto Wealth Exposes Dark Web Data Risks for Innocent Buyers

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Crypto adoption among wealthy Asian families has accelerated, but it's still early for many traditional institutions.

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