Crypto Exchanges

Story: Binance bStocks Hits $500M AUM in 7 Weeks with 41% First-Time Stock Investors

By Julie Binoche

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Shunyet Jan on Off-Hours Demand. Shunyet Jan, Binance's Head of Exchange & Trading, put a specific number on the off-hours…

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ADGM Structure and What Makes This Different From 2021. The regulatory backbone matters here. bStocks are issued under an FSRA-approved prospectus by…

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The Bigger Picture for Crypto-to-Equity Crossover. Binance isn't the only platform chasing this space. Other major names in crypto and fintech have…

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Binance's bStocks platform just crossed $500 million in assets under management. Seven weeks. That's it.

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Launched on June 11, bStocks lets crypto users buy tokenized versions of US stocks and ETFs — basically a bridge between the crypto world and conventional financial markets.

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The platform says 44% of trading activity comes from Gen Z users, which probably won't shock anyone who's been watching younger investors flock to anything that blurs the line…

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Shunyet Jan, Binance's Head of Exchange & Trading, put a specific number on the off-hours angle: bStocks account for 58% of equity-linked volume on Binance outside US market…

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Jan's comment is probably the clearest signal of what Binance actually thinks it's building here.

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The regulatory backbone matters here. bStocks are issued under an FSRA-approved prospectus by BTech Holdings Ltd, registered in the Abu Dhabi Global Market.

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Related: Meta AI Sees Bitcoin Hitting $78K as CLARITY Act Vote Looms

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That's a deliberate contrast with what Binance tried before. Back in 2021, Binance launched a stock-token product that it quietly shut down after regulatory pressure from…

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It's not a perfect setup. The figures Binance is sharing are internal, not independently verified.

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Still, the one-to-one backing structure is meaningful. Each bStock represents a real underlying US security, which is different from synthetic exposure or derivative-based…

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Binance isn't the only platform chasing this space. Other major names in crypto and fintech have been pushing toward broader financial services for a while now.

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What makes bStocks somewhat distinct is the starting point. Binance built its user base on crypto.

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