Bitcoin News

Story: Brazil’s First Bitcoin Treasury Firm Méliuz Plans Another $26.5M BTC Purchase

By Sakamoto Nashi

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Brazilian fintech firm Méliuz is doubling down on its Bitcoin strategy, introducing plans to invest another 150 million Brazilian reais ($26.

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The company’s aggressive shift into digital assets reflects a growing trend among traditional financial institutions and publicly traded companies embracing Bitcoin as a…

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Earlier this month, Méliuz revealed it had spent approximately $28.5 million to acquire 274.52 BTC, becoming the first B3-listed firm to add Bitcoin to its balance sheet.

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Now, the company says it intends to continue acquiring Bitcoin using new capital it plans to raise through a variety of financial strategies.

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These include the potential issuance of shares, convertible debt, or other financial instruments.

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To assist with its latest treasury initiative, Méliuz has partnered with BTG Pactual, a leading São Paulo-based investment bank.

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According to Marcio Loures Penna, the firm’s Director of Investor Relations and Corporate Governance, Méliuz may choose to issue either debt securities (convertible or…

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While the target remains 150 million reais, Penna added that Méliuz might increase the amount if market conditions present additional favorable opportunities.

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Despite the Statement, Méliuz has not committed to a specific timeline for either its next BTC purchase or the capital-raising process.

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Still, confidence remains high. The company has already proven its commitment by executing its first significant BTC acquisition and securing majority shareholder approval to…

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At present, Méliuz holds approximately 320.2 BTC, valued at over $35 million based on recent market prices.

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Méliuz’s move highlights a broader trend in Latin America, where increasing numbers of institutions are viewing Bitcoin as a hedge against inflation, currency instability, and…

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While countries like El Salvador have embraced Bitcoin as legal tender, corporations like Méliuz are carving out their own path—focusing on corporate-level adoption through…

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Founded in 2011, Méliuz offers cashback services, discount vouchers, and its own credit card product.

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Its decision to enter the Bitcoin space reflects both a bold financial vision and a recognition of Bitcoin’s growing legitimacy in global markets.

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