Crypto Exchanges
By Dan Saada
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What Caleb & Brown Is Actually Selling. The brokerage model here is different from the retail exchange model most people picture when they…
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Swyftx's Bigger Ambition. The UK move didn't happen in isolation. Swyftx acquired Caleb & Brown in 2025 for over $100…
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Caleb & Brown is going after British money. The Australian crypto brokerage, now part of the Swyftx Group following a 2025 acquisition valued at over $100 million, has pushed…
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The pitch is pretty simple. Britain has money. Britain has sophisticated investors. And Britain, according to Swyftx Group co-CEO Andrea Yuen, is basically an "untapped…
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The brokerage model here is different from the retail exchange model most people picture when they think crypto. No order books. No self-custody headaches.
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That's the gap Caleb & Brown is trying to fill. And the numbers, at least directionally, back the logic.
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Related: FTX Fallout Hits Three Courtrooms as Prediction Market Cases Reshape Crypto Law
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The UK move didn't happen in isolation. Swyftx acquired Caleb & Brown in 2025 for over $100 million, and that deal was always about more than just adding an Australian…
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Yuen's framing of the UK as under-served is worth taking seriously. The country's financial services sector is enormous, and the infrastructure for managing private wealth is…
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Whether that translates into real traction is unclear yet. The UK's Financial Conduct Authority has been tightening crypto regulation steadily, and any firm operating in the…
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But the underlying logic holds. High-net-worth investors across global markets have been moving into digital assets at a pace that retail platforms weren't built to handle.
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Read also: Digital Asset Market Clarity Act Hits Senate Wall With 80% of Crypto Developers Already Offshore
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The 8% ownership figure is low. The average value held by those 8% is rising. And Caleb & Brown just showed up with a product that's basically designed for exactly that kind…
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