Altcoins News

Story: Coinbase Introduces Credit Card That Gives Bitcoin Rewards

By Maheen Hernandez

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Credit Card Tailored for Crypto Enthusiasts. Coinbase’s Vice President of Product, Max Branzburg, said the new rewards card represents an…

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Growing Subscription Focus. Since the start of Coinbase One in 2023, the company has been expanding its subscription model to…

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Regulatory Momentum Drives Innovation. The timing of the Coinbase One Card start comes amid shifting regulatory landscapes in the U.S.

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Competing in a Crowded Rewards Market. Coinbase is entering a competitive space already populated by several crypto-friendly rewards…

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The Road Ahead. As Coinbase aims to turn its platform into a hub for digital finance, products like the Coinbase…

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Coinbase, the largest cryptocurrency exchange in the United States, is rolling out a branded credit card offering Bitcoin rewards as it aims to attract new users to its growing…

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Set to start this fall in partnership with American Express, the Coinbase One Card will provide up to 4% back in Bitcoin on everyday purchases.

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The new card marks a significant step for Coinbase as it works to shift away from its dependency on trading fees, which have historically made up the bulk of its revenue.

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Coinbase’s Vice President of Product, Max Branzburg, said the new rewards card represents an evolution in how users engage with the platform.

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The Coinbase One Card is designed to bring cryptocurrency into everyday spending habits. Offering Bitcoin rewards directly to users aligns with Coinbase’s strategy of increasing…

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Branzburg also hinted at potential expansions for the product, suggesting that Coinbase could eventually offer rewards in other cryptocurrencies like Ethereum or Solana.

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Since the start of Coinbase One in 2023, the company has been expanding its subscription model to create more predictable and diversified revenue streams.

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That same quarter, Coinbase’s total revenue was $2.03 billion, up 24% year-over-year but down 10% from the previous quarter—further underscoring the importance of steady…

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Coinbase One now has over 1 million subscribers, reflecting growing demand for crypto-based financial products that offer both convenience and value.

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Branzburg confirmed that recent regulatory developments helped drive the company’s decision to move forward with the product.

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