Other-News
By Sydney TheCMO
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Coinbase jumped back into Super Bowl advertising this year. The crypto exchange bought a spot during the 2026 game, ending a four-year absence from the event that costs companies…
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The crypto giant's commercial stood out from all the artificial intelligence ads flooding the broadcast.
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Crypto ads vanished after 2022. That year was wild.
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Back then, crypto companies threw money at Super Bowl spots like there was no tomorrow. FTX, Crypto.com, and others fought for viewers' attention when Bitcoin was riding high.
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Binance took a different route this year. The world's biggest crypto exchange skipped the Super Bowl entirely, focusing instead on partnerships and community stuff.
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And the advertising landscape shifted big time. AI companies seized their moment, showing off chatbots and machine learning tools to over 115 million viewers.
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FTX made news on February 8 with a different strategy entirely. Instead of buying expensive TV spots, they announced plans to fund educational programs about cryptocurrency…
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NBCUniversal charged a record $7 million for thirty-second spots this year. That's up from $6.5 million in 2025, and way more than the $5.
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Smaller crypto firms stayed away completely. They can't compete with Coinbase's marketing budget, so they're sticking to targeted digital campaigns instead.
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The Interactive Advertising Bureau released data on February 9 showing digital ad spending jumped 20% in the tech sector.
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Kraken surprised everyone with a partnership announcement just before the game. The crypto exchange teamed up with an AI company to add smart analytics to their trading platform.
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February 11 brought more analysis from the Advertising Research Foundation. Their report called out the unique challenges crypto advertisers face compared to other industries.
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The foundation's research showed crypto ads need to work twice as hard to convince viewers. People remember the crashes, the scandals, the celebrities pushing coins that went to…
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NBCUniversal executives were happy with the mix of advertisers this year. The network confirmed that crypto companies are welcome back as long as they meet compliance standards.
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Viewership numbers stayed strong throughout the game, with the crypto ads getting decent social media buzz.
The Currency Analytics
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