Coinbase is back in the spotlight with two powerful new advertisements that make a strong case for Bitcoin as the money of the future. With inflation still a major concern and Bitcoin prices soaring above $100,000, the crypto exchange is making headlines for showing how much more valuable Bitcoin has become compared to traditional currency over the last decade.
One of the most talked-about ads from Coinbase focuses on a simple, yet shocking comparison: the average U.S. home cost around 30,000 BTC in 2012. Today, that same home would cost just 5 BTC. That’s a 99% drop in price when viewed in Bitcoin terms, even as dollar prices have nearly doubled.
The first ad, titled “Money From the Future,” opens with a cinematic view of American innovation: fighter jets, construction sites, robots, and a revitalized industrial economy. Then it poses a question: If we’re upgrading everything else in our world, why not upgrade our money too?
That’s where crypto comes in. The narrator boldly declares that Bitcoin is the technology upgrade for money, urging viewers to embrace a financial system built for the digital age.
The second ad, “Bitcoin House,” delivers a more direct message. In 2012, the average U.S. home was worth 30,000 BTC. By 2022, that number dropped to 20 BTC. And in 2025, it’s just 5 BTC.
While the ad is clearly using Bitcoin’s long-term price growth to make a point, the underlying message is about Bitcoin’s role as a store of value. As the U.S. dollar loses purchasing power due to inflation, Bitcoin’s limited supply and rising adoption are making it look like a safer alternative to some.
Coinbase reinforces this message by asking a simple question: “If home prices keep falling in Bitcoin, why do they keep rising in dollars?” It’s a clever way of pointing out the effects of inflation and monetary policy while promoting Bitcoin’s potential to preserve wealth over time.
The data shared by Coinbase is based on a chart showing both U.S. house prices and Bitcoin prices over the past decade. According to the chart, the average U.S. home price in dollars has risen from about $170,000 in 2015 to over $320,000 in 2025, a 94% increase. Meanwhile, the number of Bitcoin needed to buy that home has dropped dramatically — from over 500 BTC in 2015 to under 3 BTC in 2025.
This highlights Bitcoin’s massive price appreciation and supports Coinbase’s argument that Bitcoin offers a hedge against inflation and traditional fiat depreciation.
The ad campaign is part of Coinbase’s larger effort to shape public opinion about crypto in the U.S. and globally. The company is actively involved in political and legal advocacy through its “Stand With Crypto” movement, which calls for clearer and fairer regulations for digital assets.
Coinbase has even started country-specific content across the U.S., Canada, the UK, and Australia to rally support for pro-crypto legislation.
This push comes at a time when crypto regulation is a hot topic in Washington. President Biden, for example, has shown personal interest in the sector through private investments, including some in newer blockchain projects and digital assets.
These ads couldn’t have come at a better time for Coinbase. Inflation remains high, the Federal Reserve’s policies are under scrutiny, and Bitcoin has crossed a key milestone of $100,000. Americans are once again looking for ways to protect their money, and Coinbase is positioning Bitcoin as a serious alternative.
The ad campaign also comes during what many analysts believe is the start of a new crypto bull cycle, driven by institutional adoption, broader public interest, and technological innovation in areas like AI and blockchain integration.
Coinbase’s new ad campaign is more than just flashy marketing. It’s a smart move that taps into real economic concerns while promoting Bitcoin as a long-term financial solution. By comparing home prices in BTC and dollars, Coinbase is inviting people to rethink how they measure value and what kind of money they want to use in the future.
As the crypto industry grows and becomes more mainstream, campaigns like this one could play a major role in shaping public perception—and perhaps even government policy.
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