Kaspersky recently stated,"Several people who thought what they were dealing with later decided notto use the cryptocurrency."

The lack of understanding willlead to lack of trust in consumers. In a survey, 35% of them believed thatcrypto is nothing more than a fad, and they are not interested in botheringabout it.

A cybersecurity report oncryptocurrency opined, “Cryptocurrency certainly has its benefits; however,several consumers are not aware of what the benefits are as they are overlyconcerned over security and how the technology works. It is an excitingindustry to be involved in; it is built upon trust. It is, therefore,imperative that cryptocurrency businesses do everything possible to protecttheir networks and to ensure that their customers’ finances are safe andsecure.”

Only very few people understandhow cryptocurrencies work. About 29% ofparticipants in a survey stated that they only have "some knowledge"of digital currencies.

The adoption of cryptocurrencieshas been delayed due to lack of knowledge concerning cryptocurrencies on theconsumer’s side. The knowledge gap amongcustomers has had several people decide against not buying the crypto coins.About 18% of them thought digital currencies are technically very complicated.

Despite all the naysaying andwidespread issues with the mainstream adoption of cryptocurrencies, there is ahigh demand for cryptocurrencies. About14% of participants in a survey stated they would like to buy some in thefuture though they do not currently hold it.

There has been a recent explosionof the numbers of cryptocurrency exchanges. This has created a situation where cryptocurrency companies are beingforced to get creative about the way they are. Several platforms which emerged in 2018 had trouble gaining traction.However, several cryptocurrencies which were launched in 2019 learned fromtheir mistakes, and they are differentiating everything.

Several exchanges have beentrying hard to differentiate themselves from their rivals; they are trying tobe innovative to establish a market share which will last the course.

Adam Todd recently stated, “Thiscreates highly liquid markets where the most active traders are encouraged tocreate liquidity instead of being penalized by commissions. On top of that, bynot constantly draining liquidity from the exchange in the form of tradingfees, traders on our exchange have a much higher chance of winning because thatmoney is instead available to be won by other traders.”