Blockchain
By Maheen Hernandez
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EOSIO Adnode Team
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Michael is said to have described the opportunity as: “In my mind, low-level ad operations and media planning can be completely automated to support a team to focus on higher…
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With the advertising industry being multifaceted, there are ad agencies who buy ads from publishers and eventually billing and invoicing with their own data sets with different…
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The process gets complicated when the advertisers, agencies, measurement vendors, and the publishers are not able to align and agree on the numbers.
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Things get difficult as the publishers are not sure of what they are paying for, not able to effectively allocate budgets and they are not able to optimize their programs.
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Block.one tweeted: “How does EOSIO provide better transparency and auditability in digital advertising? Read about the AdNode use case.”
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Stating thus, they point to how AdNodes are improving digital advertising with EOSIO. EOSIO focuses on dealing with wasteful spending and fraud in the multibillion dollar…
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Of note, Adnode is the recipient of EOS VC grant recipient. In the project, the reconciliation process is automated for digital advertising.
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Michael Rodov, AdNode Co-founder and CEO, started Adnode after facing problems in the digital advertising process first hand.
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Sydney Ifergan, the crypto expert in this regard tweeted: “Advertising is what moves products and services between buyers and sellers, good about EOSIO based Adnode working to…
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Before launching the project, the Adnode team checked in to private and public solutions and eventually decided EOSIO was the best option in terms of security, scalability, and…
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Reportedly, enterprises are using it already and are able to improve profitability with the help of automation in the advertising industry.
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Automating digital advertising makes the advertising business model profitable and sustainable by reducing wasteful spending.
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