Finance News
By Dan Saada
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What eToro Gets From the Deal. Zengo's wallet uses multi-party computation cryptography. That's a keyless system, basically.
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Prediction Markets Heat Up. Prediction markets went from niche to mainstream fast.
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eToro bought Zengo. The Israeli wallet maker's self-custody tech now belongs to the trading platform, which announced the deal Wednesday.
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The move gives eToro a working non-custodial product right away. No need to build from scratch.
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The acquisition fits into eToro's broader digital asset strategy, which now explicitly covers tokenized assets and prediction markets.
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Assia said the company sees finance moving toward digital and decentralized models. "We believe the future of finance will be increasingly digital, decentralized, and…
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Prediction markets went from niche to mainstream fast. Robinhood's prediction markets unit crossed 9 billion contracts recently. That's real volume.
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The company's earlier integration with Polymarket was a first step. Now Zengo adds another layer.
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Ouriel Ohayon runs Zengo as CEO. He said the acquisition speeds up their mission of making self-custody simple and secure.
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eToro's expansion hasn't been limited to acquisitions. The platform recently extended services to New York, bringing its U.S. presence to 48 states.
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There's no immediate change for eToro users. The integration will happen over time. The company hasn't specified exactly when users can expect access to Zengo's features, but…
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Zengo's approach to wallets stands out in a crowded market. The multi-party computation system eliminates traditional private keys, which have been a pain point for crypto…
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eToro faces competition from Robinhood and Kalshi in prediction markets. Robinhood's already got serious volume. Kalshi carved out space in the regulated market.
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The broader trend here is traditional finance companies adopting decentralized tech. eToro's not the first, won't be the last.
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Assia's vision of user-controlled finance aligns with Zengo's security-first approach. Both companies seem to think retail users want more control over their money, as long as…
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