Finance News
By Steven Anderson
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Social Trading Gets Developer Boost. eToro's App Store connects developers, quant strategists, Pro Investors, and regular traders…
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Crowded Developer Marketplace. eToro joins a field that's already pretty busy. Spotware launched its cTrader Store back in 2022,…
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eToro just opened its doors to outside developers. The Nasdaq-listed brokerage launched an App Store and Builders Portal on Tuesday, letting third parties build trading apps…
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The move puts developer tools right inside eToro's main platform, where retail traders can browse apps by category and install them with one click.
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The timing isn't random. eToro announced this at the Singapore Summit, where major APAC brokers meet to discuss new market opportunities.
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And eToro's been building toward this for months. Last August, the firm rolled out its public API and AI assistant Tori. By October, it extended those tools to U.S.
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The difference? eToro's App Store plugs directly into its social trading platform. That's about distribution, not just infrastructure.
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Assia thinks the App Store democratizes financial innovation by giving developers access to millions of retail investors.
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eToro expanded its U.S. operations in October 2025, bringing public APIs and its patented CopyTrader tool to American investors. That broadened platform accessibility and let U.S.
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Some details remain murky. eToro hasn't outlined exact revenue-sharing models between the company and third-party developers.
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The App Store launch fits eToro's broader strategy to boost user experience and engagement. The company wants to change how retail investors interact with financial markets by…
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eToro's trying to set itself apart from rivals like MetaQuotes and Spotware by letting developers tap into its APIs and create custom trading solutions.
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The Builders Portal gives users a chance to contribute to the platform's evolution. It's not just about expanding available tools - eToro wants to create a dynamic marketplace…
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Despite the promising outlook, eToro hasn't disclosed specific details about revenue-sharing arrangements with developers or the long-term roadmap for App Store expansion.
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