Finance News

Story: eToro Rolls Out AI Agent Trading Feature for Retail Investors

By Sydney TheCMO

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How Agent Portfolios Actually Work. Setting up these AI agents doesn't require coding skills.

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Market Expansion and Competition. The Agent Portfolios launch coincides with eToro's push into Asian markets, particularly Singapore…

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eToro just launched something big. The trading platform now lets users hand over their portfolios to AI agents that can buy, sell, and manage positions without constant human…

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The new feature, called Agent Portfolios, creates a separate sub-account where users can connect AI agents through specialized API keys.

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Last year, the company saw AI tool usage jump 46% among its clients, showing people really want this stuff.

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Setting up these AI agents doesn't require coding skills. Users can configure everything through eToro's desktop app or chat directly with the system to get started.

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And the platform wants developers to build on top of it. By opening up API access for AI agents, eToro's creating what could become a marketplace for automated trading strategies.

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But eToro's moving faster than its competitors. Interactive Brokers, Charles Schwab, and Fidelity are still being cautious about consumer-facing AI trading tools.

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eToro's quarterly report from earlier this month showed new user registrations up 30% in the first quarter of 2026.

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Chief Innovation Officer Ronen Assia said Agent Portfolios isn't just about technology - it's about giving retail investors access to institutional-grade strategies.

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Meanwhile, competitors are watching closely. A JPMorgan report from March 20 called eToro's AI integration a potential "game-changer" that could force traditional financial…

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eToro's European Managing Director Ido Cohen confirmed the company is working on localized AI solutions for different European countries.

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The Agent Portfolios feature builds on eToro's Alpha Portfolios from 2024, which used machine learning for thematic investments.

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No word yet on how regulators will respond to AI agents making trades for regular consumers.

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