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Story: EU Hits TikTok Hard Over Addiction Features

By Maheen Hernandez

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European regulators just slammed TikTok with major demands. The European Commission said on February 7 that TikTok's design hooks users too much and the company better fix it…

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The Commission's probe found TikTok deliberately builds features that keep people scrolling endlessly.

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Under the Digital Services Act, TikTok could get hit with penalties up to 6% of global revenue. For a company TikTok's size, that's potentially billions of dollars.

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TikTok's response seems pretty cautious so far. A company spokesperson said they're committed to making the platform "safer and more responsible" but didn't promise specific…

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ByteDance is reportedly scrambling behind the scenes. Sources close to the company say legal experts are working overtime to assess the financial hit from EU demands.

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And TikTok's European user base keeps growing.

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Millions of people across Europe use the app daily, which makes the regulatory pressure even more intense.

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European lawmakers are piling on too. On February 10, members of the European Parliament talked about TikTok's addictive design during a Brussels session.

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TikTok executives will meet with European Commission representatives on February 15 to discuss potential solutions.

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Consumer groups are backing the EU's tough stance. BEUC, the European Consumer Organisation, released a statement on February 8 urging TikTok to prioritize user welfare over…

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TikTok's competitors are watching closely. Instagram and Snapchat are checking their own platforms for similar problems.

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The regulatory scrutiny isn't just a European thing either. Governments worldwide are examining social media's impact on mental health.

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This could lead to a global reevaluation of social media practices. The pressure is mounting on platforms to prioritize user wellbeing over engagement metrics.

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The EU's demands are crystal clear - TikTok must redesign its platform to reduce addictive features or prepare for massive fines.

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For now, all eyes are on TikTok's next moves. Regulators and competitors alike are watching closely as the company prepares its response.

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