Regulations
By Dan Saada
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The 24-Hour Cooling-Off Period. Here's the part that's probably going to hurt the most for firms chasing first-time buyers.
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Industry Reaction Is Complicated. Not everyone in the crypto space is unhappy about this.
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What Firms Have to Do Right Now. The to-do list is pretty concrete. Firms need to revise every piece of advertising currently in…
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The UK's Financial Conduct Authority just dropped new rules on crypto advertising — and firms that don't move fast are going to feel it.
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The rules aren't subtle. Any crypto-related ad, whether it's a banner, a social post, or a TV spot, has to include a clear, concise risk disclosure.
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Here's the part that's probably going to hurt the most for firms chasing first-time buyers. Under the new rules, companies must give first-time investors a full 24-hour…
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The idea is to cut down on impulsive decisions. Crypto markets move fast — sometimes violently fast — and the FCA clearly thinks a lot of retail money has flowed in because of…
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Companies that don't follow the rules face fines and potential restrictions on their advertising.
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Not everyone in the crypto space is unhappy about this. Some firms have been quietly pushing for clearer advertising standards for years, partly because the wild-west reputation…
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But plenty of others aren't thrilled. The requirement for full risk disclosures changes how products can be promoted.
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Read also: Germany Dominates Crypto Licensing with 89 Providers While FCA Struggles to Keep Up
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The FCA said it intends to keep watching. If the new rules don't do enough, more regulations could follow.
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None of that is cheap. And the timeline is immediate, not phased. Firms that were hoping for a runway to get their house in order didn't get one.
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The absence of specific penalty details is maybe the strangest part of all this. Companies are expected to take the rules seriously, but they're doing it without a clear…
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More context: FCA Targets 60,000 Entities in Enhanced Fight Against Financial Crime
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