Regulations
By James Thorp
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What the FCA's Own Research Found. The regulator commissioned a Kantar survey of 1,000 motor finance customers to get a read on…
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Scale of the Advertising Push. The reach here is genuinely large. Video content across various platforms is projected to be…
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The £7.5 Billion Redress Scheme. Behind the campaign sits something much larger. Back in March, the FCA introduced a redress scheme…
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The FCA isn't messing around. Britain's financial watchdog just dropped a £2 million national campaign — TV, radio, billboards, social media, the works — to get car finance…
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The campaign kicked off July 27 and runs through September 6, 2026. The core message is pretty simple: you don't need to hire anyone.
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And the numbers behind this campaign are big.
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The regulator commissioned a Kantar survey of 1,000 motor finance customers to get a read on sentiment. What came back was a mixed picture.
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That's a lot of people leaving potential compensation on the table because they don't know what's available to them.
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The template complaint letter on the FCA's website seems to be the tool most likely to move the needle.
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Not everyone is engaged yet, though. The 23% who reported uncertainty about their options represent a real gap — and closing it seems to be the campaign's main job.
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It's a multi-channel strategy, basically. The FCA is trying to make sure the message finds people wherever they actually spend time, rather than betting everything on one medium.
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Read also: FCA Sends Information Requests to 900 Annex 1 Firms in Money Laundering Push
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The £2 million budget for all this is a real commitment. It's not a token effort. The FCA is treating this like a genuine consumer awareness problem that needs serious…
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Behind the campaign sits something much larger. Back in March, the FCA introduced a redress scheme that could see consumers compensated to the tune of £7.5 billion.
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But part of the scheme is currently suspended due to legal challenges. The FCA hasn't walked away from it — the regulator says it's prepared to defend the scheme.
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