stable coins
By Jean-Luc Maracon
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What the Prize Structure Actually Looked Like. The 8,000,000 USDT pool sounds enormous, and it kind of is for a single promotional event.
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MEXC's Broader Platform Push. Kickoff Fest wasn't just a giveaway. It was basically a product demonstration.
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MEXC wrapped up its "Kickoff Fest" trading event on July 21, handing out a top individual prize of 27,352 USDT after 40 days of global competition.
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Nearly 290,000 people showed up. Specifically, 289,088 participants from 101 countries and regions registered and traded throughout the event's run.
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Bitcoin, gold, and something called SNDKSTOCK were the three most actively traded assets during Kickoff Fest. That mix is worth noticing.
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The 8,000,000 USDT pool sounds enormous, and it kind of is for a single promotional event. But spread across 289,088 participants over 40 days, the math gets more complicated fast.
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No details on how many total winners received payouts, or what the median reward looked like. MEXC didn't specify that, at least not publicly.
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Kickoff Fest wasn't just a giveaway. It was basically a product demonstration. MEXC has been pushing hard on the idea that it can be a single destination for cryptocurrencies, US…
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See also: Bitcoin ETFs See Six-Day Streak of Positive Inflows, Collecting $930 Million
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The exchange now claims over 40 million users across more than 170 markets. It offers 0-fee trading and access to over 3,000 digital assets.
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MEXC said it'll keep running trading events with significant rewards going forward. It's a retention play as much as an acquisition one — keeping existing users engaged between…
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Whether traders who came for Bitcoin stayed to trade gold ETFs is probably the more interesting question. Unclear if MEXC will break that down publicly.
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The event's global spread — 101 countries — is notable at a time when regulatory pressure on crypto exchanges has tightened in several major markets.
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Read also: STON.fi Brings Cross-Chain Swaps to TON, Connecting 8 Networks Without Bridges
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And the 27,352 USDT top prize? That went to a single participant. MEXC didn't name who.
The Currency Analytics
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