Bitcoin News
By Steven Anderson
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How Strategy Buys Without Moving the Market. Market participants often speculate that Strategy’s large Bitcoin buys provide bullish pressure,…
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A Relentless Accumulation Strategy. Since it began accumulating in 2020, Strategy has consistently added to its Bitcoin reserves…
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Why Traders Watch Strategy Closely. Despite Jajodia’s insistence that the firm does not move the price, the market still reacts…
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The Bigger Picture. Jajodia’s comments highlight the balance between responsible accumulation and market perception.
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Michael Saylor’s Bitcoin accumulation strategy has long fascinated traders, investors, and critics alike.
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Speaking on the Coin Stories podcast with Natalie Brunell, Strategy’s corporate treasurer and head of investor relations, Shirish Jajodia, clarified how the company executes its…
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“The way we buy Bitcoin is we do not move the price of the Bitcoin,” Jajodia said. “We manage our buys in a way that we are kind of some proportion of the market liquidity.
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This approach, he explained, is key to ensuring that the firm can steadily accumulate without sparking volatility or distorting market dynamics.
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The company typically utilizes Over-the-Counter (OTC) desks, which allow large transactions to be executed privately rather than through public exchange order books.
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“We’re actually buying Bitcoin around the clock. Almost every day, every hour, every second we are in the market,” Jajodia revealed.
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Interestingly, he added that the strategy is flexible. “If it is going down, we can take the opportunity to move faster,” he noted, suggesting the firm sometimes accelerates…
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Although traders often expect a rally whenever Saylor reveals a purchase, historical price action shows mixed outcomes.
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On Nov. 25, 2024, Strategy revealed it had acquired 55,000 BTC for $5.4 billion between Nov. 18 and 24 at an average price of $97,862.
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By contrast, on July 29, 2025, the company purchased 21,021 BTC for $2.46 billion. Within four days, however, Bitcoin fell nearly 4%, slipping to $113,320 by Aug. 2.
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This inconsistency suggests that while Strategy’s reveal may boost sentiment, its actual transactions are structured to minimize immediate market disruption.
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