Altcoins News
By Pankaj K
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Kansas Was Just the Warmup. Earlier this year, Ripple cut a similar deal with the University of Kansas, where the XRP logo…
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XRP Price Sitting Flat While Brand Moves Fast. The brand push is happening while XRP's market price stays kind of stuck.
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RLUSD and the Bigger Picture. Ripple has been busy on the product side too. The company recently launched RLUSD, its own…
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Ripple just landed another big college sports deal. The company struck a multi-year marketing agreement with the University of Florida, and the XRP logo will now appear on the…
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Florida Athletics made the announcement. Financial terms weren't disclosed, and the specific scope of the deal remains murky, but the branding placement is hard to miss: the…
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It's not Ripple's first move into college sports.
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Earlier this year, Ripple cut a similar deal with the University of Kansas, where the XRP logo showed up on Jayhawks basketball jerseys.
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Beyond raw marketing, Ripple says the Florida partnership includes a commitment to financial and technological education.
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But the educational angle matters to Ripple's pitch. The company has spent years trying to shake the image of crypto as a speculative free-for-all, and tying the XRP brand to a…
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The brand push is happening while XRP's market price stays kind of stuck. The token was trading at roughly $1.41 as of the latest data, up just 0.6% over 24 hours.
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See also: Ripple Secures $5 Million Deal to Showcase XRP Logo at Florida Gators Stadium
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Spot ETF flows aren't helping the mood much. As of September 4, flows were basically flat, following reports that the funds had ended an inflow streak.
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Ripple probably doesn't mind the stadium deal filling that gap. Brand visibility is a long game, and college sports partnerships don't expire after a bad week in the market.
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Ripple has been busy on the product side too. The company recently launched RLUSD, its own stablecoin, adding another layer to what's already a fairly wide range of offerings —…
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The Florida deal fits that broader picture. Ripple wants to be seen as a financial technology company, not just a token.
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