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Story: Ripple Survey Shows 72% of Finance Chiefs Back Digital Assets for Edge

By James Thorp

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Regional Differences Tell Story. Numbers varied by geography, though. North America came in at 68% acceptance.

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What Assets Finance Leaders Want. Bitcoin and Ethereum dominated preferences. Ripple found 65% of survey respondents already…

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Operational Challenges Remain. Efficiency drives adoption for many firms. Forty-five percent of executives cited operational…

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Finance leaders want digital assets. Bad. Ripple's new survey found 72% of executives think these assets give them a competitive edge over rivals who don't use them.

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The survey hit 300 finance chiefs across North America, Europe, and Asia in March 2026. Pretty much every major region got covered.

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Numbers varied by geography, though. North America came in at 68% acceptance. Europe beat that with 74% of finance leaders backing digital assets.

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Those regional gaps probably reflect different regulatory environments and market maturity. Asia's been pushing digital payment systems and blockchain tech harder than other…

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Brad Garlinghouse, Ripple's CEO, said the findings show a "pivotal moment" for blockchain tech.

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Bitcoin and Ethereum dominated preferences. Ripple found 65% of survey respondents already integrated these cryptocurrencies into their financial strategies.

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Stablecoins also caught attention. About 55% of executives said they're exploring stablecoins for cross-border payments. Makes sense.

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Central bank digital currencies got interest too. Ripple found 48% of finance leaders are watching CBDC developments.

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But it's not all smooth sailing. Around 30% of executives worry about crypto volatility. Monica Long, Ripple's Head of Research, said firms need "robust risk management…

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Efficiency drives adoption for many firms. Forty-five percent of executives cited operational improvements as their main reason for considering digital assets.

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Staying competitive motivated 40% of respondents. Nobody wants to fall behind while rivals gain advantages from new tech.

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Custody services became a big concern. Ripple found 60% of executives are evaluating partnerships with custodians to store digital assets safely.

The Currency Analytics

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