The Currency analytics
By Evie Vavasseur
Royaltiz just landed stateside. The French platform that lets people trade digital assets tied to athletes and celebrities launched its U.S.
The company built its new platform on Coinbase's Base blockchain, targeting what CEO Kevin Crouvizier calls the perfect storm of American sports obsession and crypto appetite.
Royaltiz already signed over 200 sports and entertainment figures to long-term IP deals as of February 2026.
"Human capital is simply the next frontier," Crouvizier said, comparing skeptics to those who doubted crypto and NFTs in their early days.
Base gives them the infrastructure muscle.
Coinbase's Layer 2 blockchain handles the heavy lifting for high-volume trading through what Royaltiz calls a hybrid on-chain and off-chain architecture.
The platform doesn't position itself as traditional securities trading. Instead, it's more like a digital engagement ecosystem where fans can put money behind their favorite…
Crouvizier admits their model is pretty controversial. Trading human potential as an asset class pushes boundaries that make some people uncomfortable, but he thinks transparency…
The timing seems right for this kind of alternative investment. Traditional markets have been volatile, and there's growing interest in digital assets that tie to cultural…
Regulatory approvals in both the EU and U.S. give the company room to expand its roster and explore new opportunities in what it calls the human capital market.
The platform's challenge is whether markets are actually ready to price human potential in a meaningful way.
"We're not just creating a marketplace; we're pioneering a new way to engage with talent," he said.
Royaltiz's U.S. expansion comes as digital assets gain broader acceptance and traditional investment boundaries blur.
The next phase involves expanding the marketplace and solidifying position in what's basically a brand-new asset class.
The U.S. crypto market represents roughly 40% of global trading activity, with Americans holding an estimated $1.6 trillion in digital assets as of late 2025.