Altcoins News

Story: Royaltiz Brings Human Trading Platform to U.S. Market

By Evie Vavasseur

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Royaltiz just landed stateside. The French platform that lets people trade digital assets tied to athletes and celebrities launched its U.S.

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The company built its new platform on Coinbase's Base blockchain, targeting what CEO Kevin Crouvizier calls the perfect storm of American sports obsession and crypto appetite.

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Royaltiz already signed over 200 sports and entertainment figures to long-term IP deals as of February 2026.

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"Human capital is simply the next frontier," Crouvizier said, comparing skeptics to those who doubted crypto and NFTs in their early days.

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Base gives them the infrastructure muscle.

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Coinbase's Layer 2 blockchain handles the heavy lifting for high-volume trading through what Royaltiz calls a hybrid on-chain and off-chain architecture.

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The platform doesn't position itself as traditional securities trading. Instead, it's more like a digital engagement ecosystem where fans can put money behind their favorite…

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Crouvizier admits their model is pretty controversial. Trading human potential as an asset class pushes boundaries that make some people uncomfortable, but he thinks transparency…

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The timing seems right for this kind of alternative investment. Traditional markets have been volatile, and there's growing interest in digital assets that tie to cultural…

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Regulatory approvals in both the EU and U.S. give the company room to expand its roster and explore new opportunities in what it calls the human capital market.

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The platform's challenge is whether markets are actually ready to price human potential in a meaningful way.

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"We're not just creating a marketplace; we're pioneering a new way to engage with talent," he said.

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Royaltiz's U.S. expansion comes as digital assets gain broader acceptance and traditional investment boundaries blur.

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The next phase involves expanding the marketplace and solidifying position in what's basically a brand-new asset class.

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The U.S. crypto market represents roughly 40% of global trading activity, with Americans holding an estimated $1.6 trillion in digital assets as of late 2025.

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