Altcoins News

Story: SoFi Re-Enters Crypto Market With Bitcoin, Ethereum, and Stablecoin Services

By Maheen Hernandez

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Why Is SoFi Returning to Crypto?. According to SoFi CEO Anthony Noto, the decision to return was influenced by both growing…

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From Caution to Commitment. SoFi’s re-entry into crypto has been anticipated since early 2025.

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What Will SoFi Offer?. Initially, SoFi will bring back Bitcoin and Ethereum trading, with plans to add stablecoin support…

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Timing Aligns With Broader Market Shifts. SoFi’s renewed focus on digital assets comes during a period of renewed optimism in the U.S.

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Investor Reaction and Market Outlook. Shares of SoFi Technologies (NASDAQ: SOFI) rose slightly on the day of the reveal, trading at $15.

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After a two-year hiatus, U.S. financial services giant SoFi is stepping back into the cryptocurrency market, beginning with support for Bitcoin (BTC) and Ethereum (ETH) trading.

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This move marks a strategic shift for the publicly traded fintech company, which had paused crypto services in 2023 despite holding a New York BitLicense, one of the most…

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According to SoFi CEO Anthony Noto, the decision to return was influenced by both growing regulatory clarity and the company's long-term vision of integrating blockchain…

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“The future of financial services is being completely reinvented through innovations in crypto, digital assets, and blockchain more broadly,” Noto said in a press statement.

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He emphasized that crypto functionality will be embedded throughout SoFi’s broader product ecosystem, including payments, savings, investments, loans, and insurance.

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SoFi’s re-entry into crypto has been anticipated since early 2025. During a January earnings call, Noto stated that the firm would return to crypto “aggressively” once there was…

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That clarity seems to have arrived. The Office of the Comptroller of the Currency (OCC) issued a guidance letter in May permitting nationally chartered banks, such as SoFi Bank, N.

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Initially, SoFi will bring back Bitcoin and Ethereum trading, with plans to add stablecoin support shortly after. The company has also hinted at:

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While no exact start date has been provided, SoFi confirmed the rollout will begin before the end of 2025.

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SoFi's crypto operations were originally started in 2019, following its acquisition of the BitLicense from the New York State Department of Financial Services (NYDFS).

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