Altcoins News

Story: Steak ‘n Shake Backtracks on Ether Payments After Backlash from Bitcoiners

By Evie Vavasseur

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Steak ‘n Shake Suspends Poll After Community Outrage. On Saturday, Steak ‘n Shake asked its 468,800 followers on X (formerly Twitter) if it should begin…

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Bitcoin Remains the Sole Crypto Payment Option. Steak ‘n Shake began accepting Bitcoin (BTC) payments on May 16, in all locations where local…

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Bitcoiners React Strongly Against Ether Integration. The idea of expanding beyond Bitcoin was met with sharp criticism from well-known Bitcoin advocates.

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Vitalik Buterin Responds to the Controversy. In an unexpected twist, Ethereum co-founder Vitalik Buterin weighed in on the controversy — but…

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Crypto Tribalism on Full Display. The episode highlights how tribalism remains deeply rooted in the cryptocurrency world, even as…

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Steak ‘n Shake Doubles Down on Bitcoin Loyalty. Reaffirming its allegiance to Bitcoin, Steak ‘n Shake announced a new “Bitcoin Steakburger” set to…

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Conclusion: A Lesson in Crypto Identity and Brand Strategy. Steak ‘n Shake’s Ether payment controversy serves as a reminder of how brand alignment within…

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Fast-food chain Steak ‘n Shake has swiftly reversed its decision to consider accepting Ethereum (ETH) payments after strong backlash from the Bitcoin community.

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On Saturday, Steak ‘n Shake asked its 468,800 followers on X (formerly Twitter) if it should begin accepting Ether (ETH) as a form of payment.

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However, despite the poll showing 53% in favor of Ether out of nearly 48,815 votes, the company decided to suspend it just four hours later following backlash from Bitcoin…

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“Poll suspended. Our allegiance is with Bitcoiners. You have spoken,” the company announced on X, signaling a complete U-turn on the proposal.

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The move came as a surprise to many, especially since Steak ‘n Shake has been one of the few major restaurant chains openly embracing digital assets.

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The adoption of Bitcoin has coincided with a 15% year-on-year increase in same-store sales in the third quarter, according to the company.

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Given that success, many Bitcoin supporters expressed frustration when the company considered adding Ether as another payment option.

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“I promise, if you accept ETH, I will never eat at your restaurant again,” said Adam Simecka, the creator of the Manna Bitcoin self-custody wallet.

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