Altcoins News

Story: Tether Targets U.S. Market with New Strategy as Stablecoin Rules Tighten

By Sakamoto Nashi

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Facing New Challenges at Home. Tether’s U.S. ambitions arrive at a time of increased scrutiny and legislative reform.

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Strategic Entry and Institutional Focus. Instead of directly competing head-to-head with banks, Tether is planning a calculated entry.

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Building Trust Through Regulatory Cooperation. Tether’s efforts to align with regulatory expectations are already underway.

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A Pivotal Moment for the World’s Top Stablecoin. The combination of expanding regulation and intensifying competition is putting pressure on Tether…

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Tether, the company behind the world’s largest stablecoin USDT, is intensifying its efforts to enter the U.S. market just as new stablecoin regulations take effect.

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Speaking with Bloomberg Television, Tether CEO Paolo Ardoino confirmed that the company’s U.S. expansion plans are “well underway.

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Tether’s U.S. ambitions arrive at a time of increased scrutiny and legislative reform. On July 18, President Donald Trump signed the GENIUS Act, a wide-reaching bill designed to…

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Among the new requirements is an annual audit of reserves by a top-tier accounting firm. Until now, Tether has only provided quarterly attestations from BDO Italia.

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Ardoino acknowledged the increased competition in the U.S., with banking heavyweights such as JPMorgan, Bank of America, Citigroup, and Wells Fargo preparing to issue their own…

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“They may outperform us in the short term, since it’s their home turf. But we believe our technology and deep industry experience give us a lasting edge.”

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Instead of directly competing head-to-head with banks, Tether is planning a calculated entry. The company intends to debut a new version of USDT specifically for the U.S.

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Financially, Tether is in a strong position to adapt. The company generated $13 billion in net profit last year, and it plans to use these funds to meet the evolving demands of U.

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Tether’s efforts to align with regulatory expectations are already underway. On July 24, the company assisted U.S. authorities in freezing $1.

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After receiving a request from law enforcement, Tether quickly located the wallets on secondary markets, froze the suspicious funds, and reissued the tokens as…

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This is not an isolated event. According to the company, it has frozen a total of $2.9 billion in USDT associated with illicit activity over the past year.

The Currency Analytics

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