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Story: Two Men Arrested After Breaking Into Japan Zoo for Memecoin Million-Dollar Stunt

By Steven Anderson

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Zoo Tightens Security, Memecoin Offers Cash. The zoo isn't taking it lightly. Officials plan to install nets around Punch's enclosure and…

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Punch Token Jumps, But Still Down Badly. The $PUNCH token — created off the back of Punch's viral fame — moved 20% higher after the stunt.

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Two men are in custody in Japan. Reid Jahnai Daysun, 24, climbed inside a monkey enclosure at Ichikawa Zoo while Neal Jabahri Duan, 27, filmed the whole thing.

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The stunt was tied to a viral content competition run by Memecoin, a project that's been offering a $1 million prize to whoever creates the most attention-grabbing content.

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Memecoin's social media account came out swinging in defense of the stunt. The company offered a donation of 1 million yen to the zoo for facility improvements.

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The stunt also pulled in someone who had nothing to do with it. Zion Thomas, an influencer known as Ansem, got mistakenly linked to the incident online.

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Read also: Bessent Backs Japans Economy but Flags Real Currency Risk for Crypto and Global Markets

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And that's kind of the whole story with these tokens. They spike on attention, crater when the attention moves on.

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Memecoin's community has a track record of going far for attention. Past stunts from within the broader memecoin scene have included setting participants on fire and trespassing…

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The allure of $1 million probably makes it easy to ignore the risks. Local laws in Japan around unauthorized entry and business obstruction carry real consequences.

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What's not murky is the broader dynamic at play. Memecoins live and die on attention. Punch the monkey had genuine organic fame — the stuffed toy videos racked up millions of…

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Related: Dollar Slips After Best Weekly Run in Nine Months as Bond Yields Cool

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The zoo, for its part, is moving forward with nets and patrols. Punch, apparently, is fine.

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