Altcoins News
By Bruce Buterin
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Where Fans Can Actually Get the Patch. Fans who want the XRP logo on their jersey can get it — but only through one specific channel.
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Brad Garlinghouse's Personal Stake in the Deal. For Ripple CEO Brad Garlinghouse, this one's personal.
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Ripple just made history. The San Francisco-based crypto company struck a sponsorship deal with the University of Kansas Jayhawks, putting the XRP logo on game jerseys starting…
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It's a pretty big deal, and not just symbolically. The Jayhawks are one of the most recognizable programs in college athletics, carrying 15 national championships and a fan base…
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The XRP patch shows up only on game jerseys. Practice gear, travel apparel — none of that. So the logo gets seen during the moments that matter most: live competition, broadcast…
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It's a targeted move. Ripple isn't flooding the general market with XRP-branded merchandise through third-party stores.
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For Ripple CEO Brad Garlinghouse, this one's personal. He grew up in Kansas and graduated from the University of Kansas.
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Related: XRP Drops Toward $1 as Bitcoin Pair Tests 1,700 Sats Floor
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That personal connection probably shaped how the deal came together. Garlinghouse knows the school, knows the fan culture, knows what the Jayhawks mean to people in that state.
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Ripple announced the partnership through the Jayhawks' social media channels, framing it as a mutual commitment to innovation and excellence in athletics.
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College sports sponsorships have traditionally been dominated by banks, insurance companies, fast food chains, and apparel brands.
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And the implications are real. Other digital asset firms will watch this closely. If XRP on a Jayhawks jersey generates positive attention and doesn't create backlash from fans…
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The color-matching detail matters more than it sounds, too. Ripple didn't just stick a generic XRP logo on the jersey.
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More context: EdgeX Breaks 30-Day Consolidation as Bulls Eye $0.80 Target
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Garlinghouse's announcement drew attention across both the sports and crypto communities, which is exactly the kind of crossover reach Ripple was going for.
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