Brad Garlinghouse expressed:  Today, we announced a new product at RippleSwell — Liquidity Hub! Any enterprise that wants to offer crypto to their customers? You can source tokenized assets from Ripple via Liquidity Hub – soon to come next year.

Asheesh Birla expressed:  Introducing Ripple Liquidity Hub — a one stop shop for enterprises to source any tokenized asset (yes, really) for your customers from liquidity venues like MMs, CE/DE exchanges, etc complete w/ a streamlined API, optimized pricing & smart routing.

We’ve been using this product internally for nearly 2 yrs to source XRP liquidity from the broader market for ODL flows and now making it available to our customers, as well as any enterprise ready to be part of the inevitable crypto-first future.

Liquidity Hub opens for GA in 2022, starting with XRP, BTC, ETH, BCH, LTC and ETC (varying by jurisdiction) with plans to add other tokenized assets like NFTs, and capabilities like staking and yield generation. This is just the beginning.

Community Response:  I don’t see how it can’t be p2p and b2p as well in the future? Don’t forget P2B, normal people allowed to provide liquidity for institutions for a yield on a level playing field.

Is this basically a DeFi bank for B2B?

Aave is doing it since few months, Ripple is always late? The market is big enough for more players. And Ripple is a US company with a respected CEO, which is always more trustworthy for businesses.  Rabbit and the turtle, I root for stani as a Finn but I know who takes the biggest slice of cake eventually.

This is so huge that I expect absolutely no price action from XRP.  Those XRP billionaires STILL cashing out.

Is the hub utilizing the XRPL? Of course it is. “To source XRP liquidity from the broader market”.

For XRP yes. For all other digital assets? Are they using XRP as a bridge between those other assets? THAT would ramp up XRP liquidity if so. I would like confirmation on the inner workings of the hub? We’ll find out soon enough. If this works the way I assume it does, Coinbase will be relisting XRP soon. They won’t want to miss out on the enterprise volume.

“In the future Ripple plans to add additional features such as support for staking and yield generating functionalities.”

Staking leads to increased desire to hold XRP which decrease supply across the board on retail exchanges increasing price.

I just can’t fathom how SEC can’t see a US company that can improve liquidity an be an asset for US get knocked at every hurdle. Wouldn’t you want your country technological minds to be leaders?? Biden needs to take note.

They want a piece of the XRP pot that Ripple holds I’m sure. Ripple will become the most wealthy entity in history.