In a major boost for crypto adoption in traditional finance, Meanwhile, a Bitcoin-based life insurance startup, has raised $40 million in Series A funding. The funding round was led by prominent crypto investors Framework Ventures and Fulgur Ventures, with support from Wences Casares, the founder of Xapo and a longtime Bitcoin advocate.

The successful round brings the company’s valuation to $190 million, sending a strong signal that investors are betting big on the future of crypto-integrated financial services.

A New Spin on Life Insurance

Meanwhile is doing something few startups have dared to attempt — it’s combining life insurance with Bitcoin, allowing policyholders to pay premiums and receive benefits in BTC. Instead of using traditional fiat currencies, Meanwhile taps into the growing belief that Bitcoin is not only a store of value but also a viable financial tool for long-term planning.

Zac Townsend, the co-founder and CEO of Meanwhile, explained that the startup was born out of concerns about the long-term stability of the U.S. dollar. In an interview with Fortune, he stated, “The idea of storing some value for your kids… in this global, censorship-resistant, decentralized currency in Bitcoin is very attractive.”

Townsend and his team believe that as more people lose trust in fiat currencies due to inflation and economic uncertainty, digital assets like Bitcoin will become more appealing as a means of preserving generational wealth.

Global Expansion Plans

With this latest round of funding, Meanwhile is planning to expand its services globally. The company is already licensed in Bermuda, a jurisdiction known for its crypto-friendly regulations. However, the goal is to reach customers in the United States, Europe, and Asia in the near future.

A large portion of the funding will be used to ensure regulatory compliance in each of these regions. Townsend emphasized that the startup is committed to building a legal framework that can support long-term growth without regulatory hurdles. “We want to show that crypto companies can work hand-in-hand with financial regulators,” he added.

Real Use Case for Bitcoin

Investors are increasingly looking for crypto projects that offer real-world utility, and Meanwhile fits that profile. Life insurance is a multi-trillion-dollar global industry, and Meanwhile is positioning itself as a first-mover in crypto-integrated policies.

This approach especially appeals to long-term Bitcoin holders who see the cryptocurrency not just as an investment, but as a vehicle for protecting and transferring wealth. By offering a life insurance product backed by Bitcoin, Meanwhile is bridging a major gap between traditional finance and the digital asset world.

What This Means for the Future

Meanwhile’s $40 million raise marks more than just a funding win — it signals a shift in how the world is beginning to view Bitcoin. No longer just for traders and tech enthusiasts, Bitcoin is slowly making its way into mainstream financial products.

As the company scales up, its success could influence how other insurers and fintech companies approach cryptocurrency. If it proves successful, Meanwhile may pave the way for a new generation of financial services built around decentralized assets — ones that prioritize both innovation and security.