Ricardo Salinas, one of Mexico’s wealthiest and most influential businessmen, has significantly increased his investment in Bitcoin, committing 70% of his liquid portfolio to the leading cryptocurrency. With an estimated net worth of $5.8 billion, Salinas revealed the shift in his investment strategy during a recent interview with Bloomberg. This marks a massive increase from his previous Bitcoin allocation of just 10% in 2020.

Salinas, the head of Grupo Salinas, a conglomerate with stakes in companies such as TV Azteca and Total Play Telecomunicaciones, stated that his portfolio now primarily consists of Bitcoin, gold, investments in gold mining companies, and shares in his own businesses. Notably, he has moved away from traditional financial assets, such as bonds and stocks, which he no longer holds outside of his own enterprises. He emphasized that 30% of his liquid assets are still invested in gold and gold miners, as he views these as reliable complements to Bitcoin.

The billionaire has long been a vocal advocate of Bitcoin, praising the cryptocurrency as a hedge against inflation and the volatility of fiat currencies, issues particularly pertinent in Latin America, where economic instability has been a challenge for many. Salinas’ growing confidence in Bitcoin is clear, as he continues to advocate for the digital asset to his massive following of over 2 million people on social media.

This commitment to Bitcoin comes amid a broader trend of rising interest in the cryptocurrency. Despite a 17% dip in Bitcoin’s price last month, the cryptocurrency is still up 42% since September 2024, with a notable surge of 37.32% in November following Donald Trump’s election victory. Salinas’ bold move to dedicate a substantial portion of his wealth to Bitcoin reflects the growing adoption of the digital asset across the globe.

Salinas has not only been active in promoting Bitcoin as an investment but also envisions integrating the cryptocurrency into his business ventures. His plan includes making Banco Azteca, one of the largest banks in Mexico, the first financial institution in the country to accept Bitcoin. While this initiative is still in progress, it highlights his commitment to advancing Bitcoin’s role in the financial sector.

The increasing commitment to Bitcoin is not exclusive to Salinas. Other institutions are also showing a strong appetite for the digital currency. One such example is Strategy, the business analytics firm previously known as MicroStrategy, which has amassed a massive 499,000 BTC worth approximately $41.28 billion. Strategy has declared plans to continue acquiring Bitcoin, with intentions to purchase an additional $42 billion worth of the asset by 2027. The firm’s persistent Bitcoin acquisitions highlight the growing confidence in the cryptocurrency as a store of value.

Global institutions, including large firms and nation-states like El Salvador, are also leading the charge in Bitcoin adoption. Financial research firms, such as Galaxy Research, are projecting that Bitcoin could reach as high as $185,000 in 2025, driven by institutional investments and growing global acceptance.

Ricardo Salinas’ decision to allocate a significant portion of his wealth to Bitcoin underscores the increasing mainstream recognition of the cryptocurrency’s potential. As Bitcoin continues to gain momentum in the financial world, it seems clear that it is becoming an integral part of the portfolios of both individual investors and major institutions alike.