The decentralized streaming platform helps content creators receive payments directly from consumers and connects them more closely with the advertisers.

Decentralized cloud systems are very advantageous because it distributes power away from a central authority.  It helps cut down operation cost.  Decentralized systems have greater fault tolerance, fewer trust requirements between storage providers and data owners and is less prone to attacks. Theta are doing a great job revolutionizing online video platform.

Kyrpto Insider on Thetha network:

Theta is utilizing web3 technology to establish a new class of decentralized, community-oriented businesses in the media and entertainment industries. Theta are doing a lot about revolutionizing the online video platform market.

The video platform market is overflowing with services like Netflix and users are beginning to wonder if high monthly fees for subscription is worth it. The market is saturated, and they are left wondering if there are other options to avoid paying costly fees and of ways to choose the most suitable video streaming platform for their entertainment requirements.

Krypto Insider points to how Theta have proposed a Web3 equivalent which leverages the video focused edge computing infrastructure and Theta Video API technology to bring down the costs of encoding, storing, and delivering videos across devices.

Further incentivizing Theta solution is an embedded P2P network, which will be rewarding viewers for watching or sharing videos within the platform is expected to improve the growth of the numbers of users.

There are free and ad-supported video services like YouTube and Twitch gaining strong traction in the market because of the value proposition made possible for consumers. There are also challenges with user engagement, retention rates and other competing providers.

The decentralized peer-to-peer model from Theta is expected to reduce encoding and storage fees, while at the same time returning control to its users through community-based TNT token governance models.  Thus, creating a unique opportunity for vested interest into the long-term success of the platform.

Web3 business models are providing companies with a chance to turn one-time customers into lifelong fans of their brand. Subscription services are becoming important because of the increasing numbers of movies premiere online and in theatres at the same time.

When fans support movie franchise, they can be rewarded with NFTS which can get them offline benefits and engagement in the sequel. Thus, finishing a NFT collection could make consumers eligible for exclusive access, meetings with stars, or even involvement in future movies.

For Web3 models, Theta’s EVM-compatible blockchain provides an efficient way to implement smart contracts. This process traditionally has been murky and slow, taking up to six months for IP holders and creators to receive their payments.

With these solutions, Theta is transforming the online video platform industry from one limited by centralized control and rent-seeking behavior to one powered by community validation and level playing-field access.