Bitbase 2.0 launches with mascot BENIE and new brand identity

Bitbase announced the launch of Bitbase 2.0 on November 2, 2026, introducing a new logo, visual identity, and mascot named BENIE as part of a brand-led upgrade for the digital asset exchange.

The update, operating under the brand statement “MARKET FLOWS. WE FOCUS.,” is now live across the Bitbase app, website, and official social channels. The exchange stated that the new identity serves as the first step in a broader transformation of the platform.

Foundations of Bitbase 1.0

Bitbase has operated since its launch under the promise “Trust Through Every Cycle.” During its initial 1.0 stage, the exchange established a product suite spanning Spot, Futures, TradFi, and Earn, serving both individual and institutional users worldwide.

The platform’s asset coverage includes major digital assets and those with strong market interest. To support its global operations, Bitbase is registered as a Money Services Business (MSB) with FinCEN in the United States and as a Digital Currency Exchange (DCE) with AUSTRAC in Australia.

Security and transparency measures implemented during the 1.0 stage include Monthly Proof of Reserves, with custody security supported by Fireblocks. The exchange aims to provide users with a stable and clear trading experience through these established protocols.

Three-Stage Rollout Plan

Bitbase 2.0 will roll out in three distinct stages. The first stage, the brand upgrade, launched on November 2, 2026. The company stated that this initial step sets the direction for subsequent changes to the platform.

The second stage will bring the upgrade into the product experience, specifically targeting the interface and user journey. The third stage will modify how users engage with the platform. Bitbase indicated that it will announce specific details for each stage through its official channels as they become available.

BENIE, the new mascot introduced with the 2.0 upgrade, will serve as the face of Bitbase in its communication with users. The character is intended to help introduce the changes that the 2.0 upgrade brings to the exchange.

“We chose to start with the brand because it sets the standard for every change that follows,” said Nicholas Lo, Chief Business Officer at Bitbase. “The product experience and user participation will come in turn, and we want users to see each step as part of one consistent direction.”