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Binance co-founder Changpeng Zhao—better known as CZ—is backing a new venture through his family office that aims to take Binance’s native token, BNB, deeper into traditional financial markets. The company, currently unnamed and referred to as the “BNB Treasury Company,” is being created in partnership with 10X Capital and intends to go public on a major U.S. stock exchange.
The revealed marks a significant step in bridging crypto assets and institutional finance, echoing a broader trend that includes the likes of Donald Trump Jr., whose recent $3.3 million investment in a Bitcoin-focused firm made headlines. This ongoing wave of high-profile crypto moves underscores growing mainstream interest in digital assets like Bitcoin and BNB.
According to the official statement, YZi Labs will support the initiative, and 10X Capital will act as the asset manager for the new treasury firm. David Namdar—senior partner at 10X Capital and co-founder of Galaxy Digital—will serve as CEO of the BNB entity. The plan is to offer a regulated vehicle that allows both institutional and retail investors in the U.S. to gain exposure to BNB through the stock market.
BNB, formerly known as Binance Coin, is a utility token originally created by the Binance exchange. It provides trading discounts, powers transactions on BNB Chain, and serves as the native currency for hundreds of decentralized applications. Despite its wide usage, access to BNB remains limited in the U.S. due to regulatory challenges.
Ella Zhang, head of YZi Labs, emphasized BNB Chain’s adoption and noted the importance of expanding institutional access to its ecosystem. “We believe expanding its institutional access can deliver meaningful benefits to the broader public,” she said.
The project follows a growing trend of crypto treasury companies forming to hold and represent digital assets on public markets. Much like MicroStrategy did with Bitcoin, this new BNB treasury firm could become a market leader in offering traditional investors a way to back Binance’s ecosystem without directly handling cryptocurrencies.
Hans Thomas, CEO of 10X Capital, said that although BNB is one of the top-performing digital ecosystems globally, U.S. investors have had limited access to its growth. This treasury firm intends to fill that gap, bringing BNB closer to Wall Street than ever before.
Meanwhile, BNB itself has been showing signs of strength. It’s currently trading above $670, up 1.3% in the last 24 hours, according to CoinGecko. The token continues to be deeply tied to CZ, who in February disclosed that 98.5% of his crypto holdings are in BNB. Despite stepping down from Binance management as part of a settlement with U.S. authorities over money laundering charges, CZ remains the exchange’s largest shareholder.
Data from Forbes suggests that Zhao and Binance collectively hold over 96% of BNB’s total circulating supply—Zhao alone controls approximately 94 million tokens, valued at around $63 billion.
This latest venture adds momentum to a trend of companies stockpiling not only Bitcoin but also altcoins like BNB and XRP. Last month, Nasdaq-listed chipmaker Nano Labs revealed plans to buy up to $1 billion in BNB, making an initial purchase of $50 million. Other firms like Trident Digital in Singapore and Chinese auto brand Webus are also shifting capital toward altcoin treasuries.
In response to the growing interest, Zhao noted on X that over 30 teams are exploring similar BNB treasury public company structures. It’s a clear signal that the concept is gaining traction and that investor appetite for crypto-tied public vehicles continues to rise.
As institutional interest grows and regulatory paths become clearer, ventures like the BNB Treasury Company are likely to accelerate crypto’s integration into traditional finance. From Bitcoin ETFs to altcoin treasuries, digital assets are increasingly being viewed as core components of future corporate portfolios—and influential figures like CZ and Trump Jr. are positioning themselves at the center of that shift.
