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Those who are using Social Media do not want their data to be sold to marketing teams. They also do not want their personal identity to be revealed to any detective agencies or others for whatever reasons.
Permitting Facebook to control your online identity can be disastrous. An evolving alternative in this regard is Ethereum Wallet, which lets you control your data.
The US Congress and the press have been raking Facebook about their data management practices. Users were being directed to harmful content for various reasons. The online experience has been very toxic lately for users and it has major trade-offs like getting your identity getting shared with government Intelligence.
Anonymity in online life is a good thing. However, users depend upon ID-reliant tools which in turn make them feel like they are under the power of someone and subsequent data abusers are absolutely unavoidable due to centralized identity standards.
Developing “decentralized identity standards” like the “Sign-in with Ethereum” that is soon coming is a way to help stay away from the dangers of centralized identity standards.
This will be the standard way to use an Ethereum Wallet which you will own as an identifier across multiple services.
Even your name will not be attached to my ETH wallet. By making use of a cryptographic marker as a means of identity, the identity provider, has total control over the kind of information associated with it. The user will be able to decide if a particular service needs your name, proof of your age, or a glimpse of your ETH balance. There will be no need to send all that information to every service you will use.
Spruce Systems are developing this standard. Spruce Systems recently won a development RFP from the Ethereum Foundation and the Ethereum Name Service.
Spruce believes in the concept of “Your Keys, Your Data.” Thus, they permit users to control their data across the web. They are a small team with strong roots and a big vision. They promote a culture of transparency, protection of individual privacy, and inveterate experimentation.
Spruce ID is the tool kit for decentralized identity. It has everything you need to sign, share, and verify trusted information. It helps eliminate fraud.
By integrating secure off-chain storage and permitting sign-in with Ethereum will provide “strong” options like government ID. Users will be able to control access to that data on a case-by-case basis to remove or disassociate it at will.
