Emin Gun Sirer expressed:  You probably recognize this piece of iconic art. ‘Love Is In The Air’ by Banksy. Now you can own a piece of it.

The iconic ‘Love Is In The Air’ piece from Banksy will be the first art piece bought and distributed by collectparticle. The piece will be fractionalized into 10,000 Particles, each sold as NFTs on Avalanche.

Banksy is one of the most disruptive artists of our generation, blending humor and political commentary to create world-renowned street art. But a Banksy should be owned by the people.

 With fractionalized art, Particle shifts the power away from institutions and puts it into the hands of everyday fans who can now participate in the global fine art market. Blockchain technology helps democratize ownership of art that was previously inaccessible.

 Particle purchased the piece for $12.9M at auction at Sotheby’s earlier in the year. The physical version of “Love is in the Air” will be donated to the Particle Foundation – a nonprofit that will maintain, preserve and tour the artwork owned by the Particle community as NFTs.

 Collectors of these Particles will have the right to see the painting wherever it’s displayed in the physical world, and these owners will forever have the right to own a piece of art history.

You can check out this piece on display this week at ICA at Art Basel Miami on Friday, December 3, 2021.

For clarity, each painting acquired is divided into a grid resulting into 10,000 NFTs they call Particles.

Each Particle is unique allowing the holder to enjoy a personal connection to the artwork within the overarching structure of collective ownership.

While unique, each Particle should always be considered as part of the whole. The more conviction you have in a specific work, the more we encourage you to collect more Particles.

Particles can be openly traded on the Particle Marketplace as well as other secondary marketplaces.

Each Particle comes illustrated by a collector’s card and a clearly defined basket of rights with relation to the painting.

BANKSY, Love is in the Air, British-born Banksy has become a global cultural phenomenon, celebrated for pushing the boundaries through his street art roots through audacious, rebellious stunts and daring playfulness.  His work Love is in the Air is a supreme masterpiece that perfectly represents Particle’s philosophy of a peaceful yet radical revolution.

On May 12, 2021 following a 14-minute bidding battle between 4 buyers, Particle prevailed and purchased Banksy’s iconic Love is in the Air for $12.9 million.

This masterpiece is the first to be put through the Particalization Process. Those who sign up can purchase a piece of it.

Community Reaction:  Interesting — did you actually acquire the rights to do this? Usually buying a piece of art does not give copyright for making things based on it.

This is a great idea now retail can afford masterpieces well done Avalanche team.