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“Imagine Replay” are using Theta Network Technology to launch their transformative product in the video space thus regulating payments for content creators by creating accountability for video content consumption and due payment for video consumption.
Mitch Liu: “Thrilled to provide the seed funding and grant to “Imagine Replay” as they launch a transformative product in the video space using Theta technology.
This is exactly the kind of project we envisioned when we set the vision for the 2022 Theta ecosystem – deep innovation in the video and entertainment space, launched by experienced technologists and entrepreneurs and utilizing Theta Video API, Theta peer-to-peer video infrastructure and ThetaPass NFTs to offer content creators and end users a more fair share of revenues.”
Replay is a blockchain video tracking and payments platform powered by the Theta Network. Backed by the Theta Labs, Replay is set to be the first of it’s kind industry’s first blockchain powered video tracking and payments platform.
When it comes to driving engagement in YouTube, Facebook, Snapchat, TikTok and streaming services like Netflix, Hulu, Disney+, Paramount+, Peacock and others content creators play a major role.
Replay is coming up with technology that helps track “video assets on the blockchain” across different distribution end point.
For clarity, A video asset is video content that brings value to an organization. Video assets can come in formats like MP4, MOV, and AVI. MP4 is the most popular format when it comes to sharing videos online. MOV files are higher quality and necessary for showing on large screens.
Any piece of visual data that is owned or can be controlled to produce something of value is a video asset.
Powered by Theta Blockchain Technology, Replay has a mission is to improve the current state of video content distribution & equally create new opportunities for content creators, distributors, and their fans.
Replay states, “The $77B+ Problem Today licensing video comes with silly barriers. Current platforms do a universally bad job of tracking revenue and usage. Rev share models are frictionless however it’s hard to create value due to accountability issues. The lack of industry standard for syndicating video content and tracking revenue, payments or metrics have created today a fragmented system, complex agreements and delayed payments.”
The solution that Replay is set to offer is to promote trust, transparency, speed, control and opportunity for everyone involved in the video production and distribution industry in a more simple and direct process. Thus, recognizing that every new creator, every video, every play creates value for all parties.
Replay tracks content usage on playback and it records all the data in a distributed ledger. This Enables anyone to license content and pay content owners in real-time. Replay works like a “universal meter” for content consumption and payment platform.
Replay simplifies creator’s content workflow for distribution (VOD/Linear) and provides 100% decentralized streaming with our partnership with Theta Labs. Replay is built on Theta’s Core Blockchain and is offered as a RPLAY (TNT-20) token.
