Reliance Global Switches Entire Crypto Treasury to Zcash as Analysts Turn Bullish on ZEC

Nasdaq-listed Reliance Global Group has triggered major discussion across the cryptocurrency market after shifting its entire digital asset treasury into Zcash (ZEC). The move comes as the company liquidated all of its previous crypto positions — including Bitcoin, Ethereum, Cardano, and XRP — and reinvested 100% of its holdings in ZEC. The decision has fueled a renewed wave of interest in the privacy-focused cryptocurrency, pushing analysts to revisit long-term projections for its price and market positioning.

A Complete Treasury Change That Surprised the Market

Reliance Global confirmed the decision through a recent press release, stating that a full strategic review led the company to conclude that Zcash offered the strongest long-term potential compared to other digital assets. The treasury restructuring was carried out with oversight from the company’s Crypto Advisory Board and its chairman Blake Janover.

Chief Executive Officer Ezra Beyman explained that the choice was not based on speculation but on a careful evaluation of market risks, privacy innovation, and institutional adoption trends. According to Beyman, Zcash aligns more effectively with the company’s treasury goals than a diversified portfolio.

“As we considered the rapidly evolving digital asset landscape, it became clear that Zcash’s privacy architecture and institutional flexibility align more closely with our vision than a diversified crypto portfolio,” Beyman said.

This decision arrived only weeks after Reliance Global expanded its previous portfolio by adding XRP, including a purchase reportedly worth close to $17 million. The rapid reshuffling of the company’s crypto exposure — from diversification to a single-asset holdings model — is one of the most aggressive treasury shifts by a publicly traded U.S. company.

Zcash Sees Rapid Momentum While Broader Market Struggles

Although heavy corrections impacted major digital assets in recent months, Zcash has moved in the opposite direction. According to market data referenced in the release, ZEC has surged more than 1,200% in the last 90 days, highlighting extreme momentum even as the general market shows weakness.

Market analysts speculating on the cause point to several factors:

• Renewed institutional interest in privacy-focused assets

• Rising global concerns regarding financial surveillance

• Growing liquidity and integration within centralized exchanges and financial products

Reliance Global’s shift has added fuel to this narrative, signaling that privacy-first crypto assets may be emerging as strategic long-term plays rather than niche alternatives.

Analysts Increasingly Optimistic on ZEC Outlook

Crypto researchers and market commentators have turned significantly more bullish on Zcash in recent weeks. One analyst recently identified a “bullish Gartley” pattern on ZEC’s chart, a technical formation that can indicate continued upward movement. The price target associated with the pattern reached levels near $850 — a major jump from current trading prices.

Well-known trader TraderSZ echoed the optimistic sentiment, noting that ZEC appears positioned to “run the highs” according to his latest technical model. His assessment reflects growing confidence among professional traders that Zcash’s trend may not be near exhaustion.

Another expert went as far as to state that Zcash has the potential to outperform Bitcoin as peer-to-peer digital money due to its privacy-focused architecture. While such claims remain highly speculative, they show how dramatically market perception of ZEC has shifted.

Support from Major Industry Voices Strengthens Momentum

The growing enthusiasm around ZEC is not limited to analysts and chart specialists. BitMEX co-founder Arthur Hayes recently disclosed that Zcash has become his second-largest liquid crypto position — behind Bitcoin. Hayes has publicly posted support for privacy-driven networks for months, and his personal position has contributed to increased attention around ZEC.

Hayes stated that if market conditions remain favorable, the price of Zcash could potentially reach $1,000. In addition, reports indicate that leading crypto exchange OKX is evaluating whether to add ZEC to its listings — a move that could expand market access to millions of users and further strengthen liquidity.

Why Privacy-Focused Crypto Is Returning to the Spotlight

For years, privacy tokens have struggled with regulatory pressure and exchange delistings worldwide. However, a new shift appears to be underway. As more institutions adopt blockchain technology, demand for privacy-preserving transactions is rising — not for secrecy, but for data protection.

Industries exploring blockchain for business include:

• Healthcare

• Insurance

• Online finance

• Supply chain companies

• Consumer data services

Regulated organizations have increasingly argued that public ledgers without privacy tools expose them to data leaks and security risks. Zcash’s selective disclosure features — which allow users to share transaction information only with authorized parties — have become important talking points for institutions evaluating digital asset integration.

Reliance Global’s Strategy Could Influence Other Public Companies

While corporate crypto treasuries are still rare across traditional markets, public firms that do hold digital assets tend to follow trends. In the past, Bitcoin treasury purchasing by MicroStrategy in 2020 triggered a wave of corporate interest in crypto reserves. Although it is too early to determine whether Reliance Global will create a similar pattern for Zcash, analysts are watching closely.

If the investment delivers long-term upside — especially during a period when many major assets are facing volatility — it could motivate additional institutional interest in ZEC.

What Comes Next for Zcash?

For now, investors and analysts are focusing on three potential catalysts:

1. Whether other institutions begin accumulating Zcash after Reliance Global’s move

2. Whether ZEC gets listed on more global exchanges, such as OKX

3. Whether market participants continue prioritizing privacy-first blockchain tools

If even one of these trends expands at scale, ZEC could gain more momentum over the next several months. Still, experts caution that the coin’s rapid growth also makes it vulnerable to sharp corrections if hype overtakes fundamentals.

A Market Watching Closely

The crypto industry has seen countless dramatic market rotations, but Reliance Global’s complete switch to Zcash stands out because it comes from a publicly traded U.S. company rather than an individual trader or private fund. For now, the move has intensified bullish sentiment around ZEC and has sparked renewed debate over whether privacy tokens could become a long-term pillar of blockchain adoption.

As the market responds, analysts will continue studying ZEC’s price movement to determine whether this momentum reflects sustainable trend growth or short-term volatility.