The XRP community is buzzing again with comparisons between Ripple’s native token, XRP, and one of the most successful companies in history — Amazon. Analysts and long-time supporters believe that XRP’s current market phase mirrors Amazon’s early struggles before its meteoric rise. According to market expert Nick Anderson from Bullrunners, XRP could follow a similar long-term path, potentially reaching $100 if history repeats itself.

XRP and Amazon: A Tale of Regulatory Pressure

The renewed debate began after Brad Kimes, founder of Digital Perspectives, highlighted Anderson’s analysis, noting striking similarities between XRP’s legal battles and Amazon’s early regulatory challenges.

Kimes initially claimed that the U.S. Securities and Exchange Commission (SEC) had once sued Amazon. However, that was not entirely accurate. While the SEC investigated Amazon in 2022 over how it described its use of third-party seller data to Congress, the investigation concluded without fines or formal charges.

The actual lawsuit came from the Federal Trade Commission (FTC) in 2023, which accused Amazon of using deceptive design tactics to trick users into signing up for its Prime subscription during checkout — and then making it difficult to cancel. The case ended in 2025 with a historic $2.5 billion settlement, including $1 billion in penalties and $1.5 billion in refunds to 35 million users.

Despite these challenges, Amazon continued to expand its market dominance, proving its resilience. Kimes argued that XRP faces a similar battle, with Ripple having fought a long legal war against the SEC over whether XRP should be classified as a security. The court case has cast uncertainty over XRP’s future, but Ripple’s continued partnerships and ecosystem growth echo Amazon’s persistence through regulatory scrutiny.

XRP’s Growth Pattern Mirrors Amazon’s Early Years

Nick Anderson’s analysis draws a direct parallel between Amazon’s historical price behavior and XRP’s current consolidation. He pointed out that Amazon’s stock spent nearly 3,800 days (over 10 years) consolidating before finally breaking past its all-time highs. Once that breakout occurred, Amazon’s stock surged from around $5 to more than $200 — a staggering 3,900% rally.

Similarly, XRP has spent several years moving sideways since its peak in early 2018. Anderson believes this extended accumulation phase could set the stage for an explosive breakout once regulatory clarity and global adoption converge.

He also highlighted that XRP’s chart is forming a “cup and handle” pattern, a classic bullish signal indicating long-term upward potential. As of his analysis, XRP was trading near $2.70, just below the key psychological threshold of $3. If XRP manages to sustain a breakout above this zone, Anderson believes it could set off a rally comparable to Amazon’s historical surge.

Could XRP Reach $100 Like Amazon Did?

Anderson’s long-term projection for XRP stands at $100, a price level that may seem far-fetched but aligns with his comparison to Amazon’s historical trajectory. He explained that if XRP follows the same structure of gradual consolidation followed by an exponential breakout, early investors could see massive returns.

At $100 per coin, holding 10,000 XRP — currently valued at roughly $30,000 — would be worth $1 million. Anderson noted that such holders are among the top 4% of XRP wallets globally, giving them a strong incentive to stay patient and hold through volatility.

However, he emphasized that this move will not happen overnight. Just as Amazon took years to reach its current valuation, XRP could also require patience and continued development within Ripple’s ecosystem to achieve similar success.

Short-Term Outlook: $5 to $30 in the Current Cycle

While the long-term vision places XRP at triple-digit prices, Anderson also offered a more modest short-term forecast. He expects XRP to rise to between $5 and $30 in the current market cycle before undergoing a healthy correction. This projection is based on both technical signals and growing institutional interest in crypto-based payment solutions.

Anderson noted that Ripple’s focus on real-world utility — including cross-border payments, tokenized assets, and partnerships with financial institutions — could help drive XRP’s next major rally.

Additionally, he suggested that a global liquidity surge— similar to the one that fueled the 2017 bull run — could accelerate XRP’s rise faster than expected. Should regulatory clarity improve and exchange-traded funds (ETFs) linked to XRP gain approval, institutional money could flood into the asset, boosting demand and liquidity.

Patience Remains Key for XRP Holders

Despite the bullish outlook, Anderson cautioned investors to maintain realistic expectations. XRP’s journey, much like Amazon’s, may involve setbacks, market corrections, and periods of stagnation before a true breakout occurs. The token’s price performance will largely depend on macroeconomic trends, Ripple’s legal clarity, and the broader adoption of blockchain payment solutions.

Still, the comparison with Amazon offers a powerful narrative: both faced regulatory pressure, both built through adversity, and both have strong fundamentals supporting long-term growth. If XRP manages to follow Amazon’s path, its future could indeed be monumental — but patience and perspective will remain vital for investors.