Corporate interest in Bitcoin is gaining strong momentum, and according to Bitwise CIO Matt Hougan, this is just the beginning. In a recent CNBC interview, Hougan referred to Bitcoin as the “best horse in the race” when it comes to protecting corporate wealth from inflation and currency risks. He believes that the movement of companies adding Bitcoin to their treasury reserves is a megatrend that will only continue to grow.

As of March 2025, 79 publicly traded companies reportedly held around $57 billion worth of Bitcoin. Hougan says this number could rise significantly as more companies start viewing Bitcoin as a better alternative to traditional stores of value like government bonds and bank deposits.

Why Companies Are Buying Bitcoin

Traditionally, companies have kept excess cash in safe, low-risk assets such as short-term U.S. Treasuries or savings accounts. But in today’s economic climate, with growing government deficits and rapid money printing, many chief financial officers (CFOs) are rethinking that strategy.

“They need another way to protect their wealth from degradation,” Hougan explained. “And they’re turning to the best horse in that race, which is Bitcoin.”

Hougan also pointed out that companies investing in Bitcoin often see their stock prices rise. This market reaction gives more reason for corporate boards and executives to consider putting Bitcoin on their balance sheets.

Growing Corporate Confidence in Bitcoin

More and more companies are viewing Bitcoin not just as a speculative asset, but as a long-term store of value—similar to gold. Recent reports from Binance Research back this up, showing that public firms held over 809,000 BTC by the end of May 2025. That’s more than double the 312,200 BTC held one year earlier.

According to the research, over 25 new companies have disclosed Bitcoin holdings since April 2025. Notable names among the recent buyers include Trump Media, Nakamoto, GameStop, and PSG.

The average corporate purchase rate has reached 40,000 BTC per month, and Hougan expects this trend to continue well into 2026. If current buying levels hold, public firms could collectively own more than 1 million BTC by next year.

FOMO at All-Time Highs

Bitcoin recently hit a new all-time high of nearly $112,000, and this price rally has reignited what analysts are calling “corporate FOMO”—the fear of missing out. Many companies now feel pressure to act fast before prices move even higher.

Hougan noted that positive signs from U.S. regulators are also helping the Bitcoin adoption trend. Accounting rules are changing in 2025, allowing companies to treat Bitcoin holdings under fair-value accounting standards. This means they no longer need to record sudden losses if Bitcoin’s value dips temporarily, removing a major obstacle that previously discouraged many CFOs.

Dollar Concerns Fuel Bitcoin Buying

One of the key reasons behind the push into Bitcoin is concern over the long-term stability of the U.S. dollar. As governments around the world continue to borrow and print money at record levels, corporate leaders are looking for assets that are immune to inflation and monetary policy risks.

Hougan believes Bitcoin fits that role perfectly.

“We’re seeing a mindset shift,” he said. “Companies are starting to understand that Bitcoin isn’t just a risky bet—it’s a hedge against a failing system.”

Mainstream Adoption on the Horizon

The trend is moving quickly from niche to norm. What was once a rare move—like when MicroStrategy first bought Bitcoin in 2020—is now becoming more common.

Hougan and other analysts predict that more cash-rich companies, especially multinational giants, will begin to add Bitcoin to their treasuries this year. As confidence grows, it’s likely that Bitcoin will become a standard part of corporate finance strategy.

Binance Research agrees with this outlook, stating that the 1 million BTC target is realistic if macroeconomic conditions remain stable and regulatory clarity continues to improve.

Conclusion

As Bitcoin becomes more widely accepted, its role in corporate finance is rapidly evolving. From a speculative asset to a recognized store of value, Bitcoin is being embraced by a growing number of companies seeking to protect their wealth from inflation and economic uncertainty.

With favorable accounting changes, supportive regulation, and growing market acceptance, Bitcoin could soon become a standard treasury reserve asset—and corporate adoption may be the next major growth driver for the crypto market.