A bold move is underway in Europe’s crypto sector as Blockchain Group, a Paris-based digital asset firm, sets its sights on a major Bitcoin accumulation. The company has unveiled its plan to raise €300 million (approximately $340 million) through an equity-based strategy to grow its existing Bitcoin reserves, already valued at over $154 million.

Positioning itself as Europe’s first dedicated Bitcoin treasury firm, Blockchain Group’s latest move signals not only growing institutional interest in BTC across the continent, but also a shift in how crypto-related fundraising is being approached outside the U.S.

Building a Bitcoin-Focused Treasury in Europe

The company’s new capital raise will be structured using an approach similar to Wall Street’s At-The-Market (ATM) offering model. This U.S.-style fundraising mechanism allows shares to be sold gradually at market prices rather than in large blocks, minimizing sudden market disruptions.

The initial phase begins modestly, with €500,000 worth of shares expected to be sold under tightly controlled conditions. Blockchain Group will only release shares based on the higher of the previous day’s closing price or the volume-weighted average price, capped at 21% of that day’s trading volume.

Such mechanisms are rarely used in Europe’s digital asset landscape, marking a significant evolution in how crypto firms may raise funds going forward.

Institutional Backing from TOBAM Adds Weight

The fundraise is being supported by TOBAM, a notable asset manager known for its strategic investment frameworks. TOBAM’s involvement lends credibility and oversight to the operation, with responsibilities including capital allocation and long-term growth management.

This partnership also reflects a broader confidence in Bitcoin’s role as a store of value, with TOBAM helping Blockchain Group shape yield-oriented strategies around BTC accumulation.

According to company executives, this is not just about adding more coins to a wallet. It’s a broader play for relevance and leadership in Europe’s growing institutional Bitcoin narrative.

Leadership Pushes Bold Vision for Global Expansion

Key company leaders have spoken out in support of the strategy, emphasizing long-term goals and global outreach.

Alexandre Laizet, Deputy CEO and head of Bitcoin strategy at Blockchain Group, emphasized that the program is a “strategic move” to amplify the firm’s footprint globally. He highlighted the team’s commitment to managing Bitcoin as a yield-generating asset, not simply a speculative play.

In a recent update, Laizet reiterated that the ATM share model would help preserve market integrity while giving the company flexibility to scale over time.

Valentin Kosanovic, another executive at the firm, went even further, referring to the initiative as part of a “121% focus” on building Bitcoin into the company’s long-term value engine. His message was clear: Blockchain Group is in this for the long haul.

Why Timing Matters: MicroStrategy and Market Trends

The timing of this move is no coincidence. Just days ago, U.S.-based MicroStrategy—the largest public holder of Bitcoin—announced a $1 billion equity raise to acquire more BTC. Blockchain Group’s initiative may be smaller in comparison, but it delivers a strong message: Europe is not sitting idle in the institutional Bitcoin race.

While American firms continue to dominate headlines with ETF inflows and large-scale buys, Blockchain Group is using the momentum to carve out a serious position on the other side of the Atlantic.

Interestingly, this comes during a period of mixed signals in the U.S. market. Spot Bitcoin ETFs recorded outflows exceeding $47 million on June 6. But instead of reacting to these short-term shifts, Blockchain Group is sticking to its long-term conviction, aiming to capitalize on potential future gains by buying now and holding strong.

A Signal of Maturity for Europe’s Crypto Market

With this $340 million initiative, Blockchain Group is doing more than just acquiring BTC. It’s also sending a message to competitors, investors, and regulators: Europe is ready to build its own institutional Bitcoin infrastructure.

The fundraising method, institutional partnerships, and strategic communications suggest a firm that is operating with a long-term mindset—an approach that regulators may welcome and investors may trust.

Europe has long lagged behind the U.S. in terms of bold crypto plays. However, if Blockchain Group succeeds in raising and deploying this capital effectively, it could lead a new wave of companies treating Bitcoin as a treasury-grade asset.

What Comes Next?

The success of this initiative may depend on several factors: favorable market conditions, ongoing investor confidence in Bitcoin’s store-of-value narrative, and the efficient execution of the ATM share sale. But the building blocks are clearly in place.

This move could very well redefine how European firms interact with Bitcoin—not just as an asset to trade, but as a fundamental part of their balance sheets. For the Blockchain Group, this isn’t just about a bigger treasury. It’s a move to redefine crypto-financial strategy in Europe.