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Michael Saylor’s crypto-focused company, now known simply as Strategy, has made another massive Bitcoin purchase, increasing its dominance in the cryptocurrency space. According to a filing with the U.S. Securities and Exchange Commission, Strategy acquired 6,220 more Bitcoin in the seven days leading up to July 20, 2025. The purchase cost $739.8 million and brought the company’s total Bitcoin holdings to 607,770 BTC—more than 3% of the total Bitcoin supply ever created.
With this acquisition, Strategy becomes the largest corporate holder of Bitcoin globally. The company’s total stash is now worth an estimated $72 billion, a staggering amount that reflects both the scale of its crypto investment strategy and the long-term vision of its executive chairman, Michael Saylor.
Strategy, which evolved from MicroStrategy Inc., has been investing in Bitcoin since late 2020. At the time, Saylor positioned the move as a hedge against inflation and the devaluation of fiat currency. Since then, Strategy has used a mix of financial instruments—including common shares, preferred stock, and debt—to fund continuous purchases of Bitcoin. This model has now become something of a playbook for other corporations looking to diversify their balance sheets with digital assets.
The Bitcoin supply is capped at 21 million coins, making it a scarce digital asset. To date, roughly 19.9 million BTC have been mined. Strategy’s 607,770 Bitcoin represents approximately 3.05% of all Bitcoin ever mined—a significant share that underscores the company’s long-term commitment to the digital currency.
What makes this strategy particularly aggressive is the way Strategy has financed its Bitcoin purchases. In addition to common shares, the company revealed plans to issue 5 million variable-rate Series A perpetual preferred shares to raise additional funds. This marks the fourth such series of preferred stock offered by the firm, each designed to attract capital for continued BTC accumulation.
The aggressive accumulation has paid off. Since Saylor started investing in Bitcoin, the company’s common stock has soared more than 3,500%, compared to a roughly 1,100% rise in Bitcoin itself and a 120% increase in the S&P 500 over the same period. These figures demonstrate that the market has rewarded Strategy’s bold approach.
BlackRock’s iShares Bitcoin Trust ETF (IBIT) remains the only other corporate entity with a larger Bitcoin-related holding, managing around $86 billion in BTC assets through its fund. However, unlike BlackRock, which operates a passive ETF product, Strategy actively buys and holds Bitcoin on its own balance sheet.
Bitcoin’s scarcity is further reinforced by its supply mechanisms. The network’s original code ensures that only 21 million coins can ever exist, with built-in halving events every four years reducing the reward given to miners. The next halving is scheduled for 2028. These periodic reductions serve to increase scarcity, which many Bitcoin advocates believe will drive prices higher over time. The final Bitcoin is expected to be mined in 2140.
Saylor’s conviction in Bitcoin’s value proposition as digital gold remains unchanged. He has repeatedly stated that Bitcoin is the best long-term store of value in an increasingly uncertain financial world. By continuing to accumulate Bitcoin at scale, Saylor’s Strategy is not just betting on price appreciation but also positioning itself as a critical player in the crypto economy.
The firm’s strategy has sparked interest among institutional investors and other corporations. Many are now considering similar treasury models, especially in an environment where traditional assets face volatility and geopolitical pressures.
While critics warn of the risks associated with concentrating too much capital in a volatile asset like Bitcoin, Strategy’s success so far has demonstrated the potential upside of a high-conviction investment approach. Still, the company’s fortunes are now tightly tied to Bitcoin’s price, and any major downturn in the market could pose risks to shareholders.
Nonetheless, Strategy’s relentless pursuit of Bitcoin highlights a growing trend of corporate crypto adoption. As Bitcoin continues to mature as an asset class, companies like Strategy are likely to influence how other firms think about digital assets—not as speculative tools, but as essential components of modern financial strategy.
