MicroStrategy, the enterprise software firm now better known for its aggressive Bitcoin acquisition strategy, has once again made headlines with a significant purchase. On May 12, 2025, the company announced it had added 13,390 more BTC to its already massive cryptocurrency holdings. The latest acquisition, valued at approximately $1.34 billion, was made at an average price of $99,856 per Bitcoin. With this move, MicroStrategy now owns a staggering 568,840 BTC, representing 2.864 percent of Bitcoin’s total circulating supply.

This strategic purchase was disclosed by company chairman Michael Saylor, a vocal advocate of Bitcoin who has been leading the company’s crypto buying spree since September 2020. Over the past four years, MicroStrategy has gradually evolved from a business intelligence firm to the most prominent corporate holder of Bitcoin. The company’s average cost per Bitcoin has remained impressively close to current market levels, which are now trading above $103,000.

MicroStrategy’s Bitcoin buying pattern has become more aggressive over time. While the firm initially acquired BTC on a monthly basis, it shifted to weekly purchases starting in late 2024. Just last week, MicroStrategy revealed a smaller buy of 1,895 BTC for $180.3 million. The latest addition of 13,390 BTC marks a dramatic escalation, indicating growing confidence in Bitcoin’s long-term trajectory. The company’s largest purchase to date came in November 2024, when it bought 55,500 BTC for $5.4 billion.

To finance this week’s billion-dollar buy, MicroStrategy utilized funds raised through its ongoing at-the-market (ATM) equity offering, a strategy that has become central to its Bitcoin accumulation plan. The offering includes both common and preferred stock, providing the company with a flexible method for raising capital without the need for traditional debt instruments.

As of now, the total amount MicroStrategy has invested in Bitcoin stands at approximately $39.41 billion. Based on the current market price of Bitcoin, the firm’s holdings are valued at $58.82 billion, leaving it with an unrealized profit of about $19.39 billion. Despite this success, the company’s aggressive approach has attracted criticism from market analysts and financial commentators.

One of the most vocal critics is Peter Schiff, a well-known Bitcoin skeptic. In response to the recent purchase, Schiff warned that further buying could drive up MicroStrategy’s average cost per Bitcoin to unsustainable levels. He pointed out that if the price of Bitcoin were to fall sharply, the company could face serious financial strain, especially given the scale of its exposure and the capital raised to fund the purchases. Schiff cautioned that what now appears to be paper profits could quickly turn into real losses if the market reverses.

Nevertheless, Michael Saylor has shown no signs of backing down. In previous statements, Saylor has said he is committed to Bitcoin for the long term and is prepared to continue accumulating the asset regardless of short-term market fluctuations. He has even claimed that he would remain a buyer at prices as high as $1 million per coin, reinforcing the company’s unwavering belief in Bitcoin’s future as a dominant global store of value.

The recent move further cements MicroStrategy’s role as a leading institutional supporter of Bitcoin. Its actions are closely watched by investors, analysts, and other companies exploring the integration of digital assets into their balance sheets. With the cryptocurrency market showing renewed strength in 2025 and Bitcoin consistently trading above the $100,000 mark, MicroStrategy’s bold strategy may continue to pay off — or it could become a cautionary tale in case of a market downturn.

For now, the company’s Bitcoin holdings remain a core part of its identity and financial strategy. Whether this approach continues to yield massive returns or introduces new risks will likely depend on the broader crypto market’s stability and the resilience of investor confidence in Bitcoin as a long-term asset.