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The Smarter Web Company, a British-based firm originally known for its web design and marketing services, has taken another major step in its transformation into a Bitcoin-focused treasury player. On Friday, the Aquis-listed company disclosed its latest acquisition of 275 BTC for approximately $29.75 million, boosting its total Bitcoin holdings to 1,275 BTC.
The average purchase price for this latest buy stood at $108,182 per Bitcoin. This move follows a similarly large acquisition made just days earlier when the company bought 226 BTC worth roughly $24.4 million. At its current pace, The Smarter Web Company is quickly climbing the ranks of public companies with substantial Bitcoin holdings, with the aim of reaching the top 20 list globally.
As of now, its total investment in Bitcoin stands at $136.1 million, purchased at an average price of about $106,719. According to Bitcoin Treasuries data, this places the company in the 28th position among 140 public firms that hold Bitcoin in their balance sheets. The company’s rapid acquisition strategy has allowed it to leap from 36th place just at the start of the month.
CEO Andrew Webley has made it clear that the goal is not just to hold Bitcoin, but to become one of the top 15 corporate holders as quickly as possible. In response to a community comment on X (formerly Twitter), Webley stated that the company intends to reach the top 15 “slightly quicker” than projected timelines.
This aggressive move into Bitcoin treasury holdings is part of a broader shift in company strategy. Since April, The Smarter Web Company has transitioned from being a traditional web service provider to an entity that places Bitcoin at the core of its financial strategy. This change comes amid growing global interest in Bitcoin as a store of value, especially among public and institutional investors.
Interestingly, while Bitcoin has hit new all-time highs in US dollar terms, the story looks slightly different when priced in British pounds. Currently trading around £86,410, Bitcoin is still down roughly 3.6% from its previous GBP peak of £89,633, which was recorded in January. This discrepancy is largely due to fluctuations in global currency exchange rates, with the US dollar showing relative weakness compared to other major currencies.
Despite this, The Smarter Web Company’s Bitcoin strategy appears to be paying off. Its average acquisition price remains below current market value, meaning the firm is already up around 10% on paper. In addition to its Bitcoin holdings, the company maintains £31 million (approximately $41.9 million) in liquid cash reserves, giving it flexibility for further strategic moves or acquisitions.
The company’s share price has also seen dramatic movement in recent months. Listed on the Aquis Stock Exchange under the ticker symbol SWC, the firm experienced a meteoric rise in its stock price shortly after integrating Bitcoin into its treasury strategy. At one point, shares climbed nearly 20,000% before correcting to a low of £192.66. Since then, the stock has shown signs of stabilization and is currently trading at around £384, representing a 15% gain over the past five days.
Meanwhile, other companies are also expanding their Bitcoin holdings. Japanese firm Remixpoint, another publicly traded entity, revealed on the same day that it had purchased 116.72 BTC worth $13.8 million. This move brings Remixpoint’s total holdings to 1,168 BTC, just behind The Smarter Web Company in the public rankings.
The race among public companies to build Bitcoin reserves has been largely led by U.S. players, most notably MicroStrategy, which remains the top corporate holder of Bitcoin globally. However, The Smarter Web Company’s recent activity signals that UK firms are becoming increasingly active in this space. The company now leads more than a dozen British-based businesses pursuing Bitcoin treasury strategies, including Phoenix Digital Assets and Coinsilium.
Phoenix Digital Assets currently holds 247 BTC worth about $29.1 million, while Coinsilium maintains a more modest 74 BTC, equivalent to roughly $8.7 million. CoinShares, another major player headquartered in Jersey, controls 236 BTC.
In addition to accumulating Bitcoin, The Smarter Web Company has emphasized that its long-term strategy includes organic growth and potential acquisitions. Its 10-Year Plan, guided by advisors including David Bailey and UTXO Management, focuses on strengthening the firm’s position in both digital assets and traditional services. The goal is to use Bitcoin not only as a store of value but also as a financial tool for supporting expansion and enhancing shareholder returns.
Yet the company’s growth strategy hasn’t been without controversy. Some community members on social media have raised concerns over UTXO Management’s dual support of competing firms, particularly its recent involvement with Tao Alpha, soon to be renamed Satsuma Technology. This company is also pursuing a Bitcoin-focused treasury policy and is planning a £100 million private offering scheduled to close by August.
Critics argue that UTXO’s support for multiple treasury-focused firms in the same market creates potential conflicts of interest and market cannibalism. However, The Smarter Web Company remains the most capitalized and active among UK Bitcoin treasury firms at the moment.
As the company continues to push forward with its Bitcoin strategy, all eyes are now on how quickly it can rise into the top 20—and eventually the top 15—corporate Bitcoin holders. With over $41 million in liquid reserves and a CEO determined to accelerate progress, the firm appears poised for further aggressive accumulation.
Whether The Smarter Web Company can sustain its pace remains to be seen, but one thing is clear: it has firmly positioned itself among a growing class of companies treating Bitcoin not as speculation, but as a cornerstone of long-term financial strategy.
