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Moomoo just plugged into Crossover Markets’ CROSSx execution network. It’s a move that pushes the retail trading platform deeper into institutional-grade crypto infrastructure — and it comes fast on the heels of Crossover’s $31 million Series B.
Why It Matters
This partnership between Moomoo and Crossover Markets signifies a growing trend of retail trading platforms seeking enhanced access to institutional-grade crypto infrastructure, which could democratize access to sophisticated trading tools and liquidity. By integrating with CROSSx's execution network, Moomoo positions itself to better serve a diverse user base, potentially increasing its competitiveness in the rapidly evolving digital asset landscape. This move also reflects the broader maturation of the crypto market as traditional financial structures increasingly intersect with digital asset trading.
The deal connects Moomoo’s interface directly to CROSSx’s routing technology housed at NY4 in New York. From there, Moomoo gets access to Crossover’s broader network of digital asset liquidity providers and counterparties. Crossover runs an execution-only electronic communication network — no market-making, no prop desk, just pure order routing — and it’s built for speed. Order-to-acknowledgement times sit under 10 microseconds. That’s not a number most retail platforms can claim. The integration also pulls in Crossover’s liquidity aggregation and Smart Order Matching technology, which is basically designed to find the best available price across multiple venues simultaneously and route orders there without delay.
Fast. Really fast.
Moomoo’s Crypto Push Gets Serious
Moomoo didn’t come to crypto yesterday. The platform started offering crypto trading in the US last year, building on Coinbase’s infrastructure as a starting point. Since then it’s been expanding steadily. The Texas rollout was a notable step — 52 cryptocurrencies added, plus wallet functionalities. Now the CROSSx integration layers institutional execution quality on top of that growing asset menu.
Neil McDonald, CEO of Moomoo US, said the goal is meeting investor expectations for execution standards that match what they’d get in traditional markets. That’s a real gap in crypto retail right now. Equity traders are used to sub-millisecond fills, tight spreads, and consistent liquidity. Crypto, especially during volatile stretches, can feel like a completely different world — wide spreads, slippage, order book gaps. McDonald’s point is that Moomoo’s 30 million global investors deserve better than that, and CROSSx is how they’re trying to close the gap.
Thirty million investors. That’s a big base to serve.
Anthony Mazzarese, Co-Founder and Chief Commercial Officer at Crossover Markets, sees something broader happening. Per Mazzarese, institutional market structures are maturing, and that’s pushing platforms to adopt top-tier technology across the entire trade lifecycle — not just at the point of execution, but upstream and downstream too. Crossover’s pitch is that retail platforms shouldn’t be stuck with second-tier infrastructure just because their clients aren’t hedge funds.
Crossover’s $31 Million Raise and $200M Valuation
The timing of this partnership probably isn’t random. Crossover Markets closed a $31 million Series B led by Tradeweb in March, and the round pushed the company’s valuation to $200 million. That kind of capital infusion means Crossover can invest in network capacity, latency improvements, and business development — all of which makes it a more attractive partner for platforms like Moomoo.
Tradeweb leading the round is worth noting too. Tradeweb is a major player in fixed income and derivatives markets, deeply embedded in institutional trading infrastructure. Its backing of Crossover sends a pretty clear signal about where institutional money thinks crypto market structure is heading.
The CROSSx network is built to handle heavy order volumes and large amounts of market data even when conditions get chaotic. Digital asset markets move fast — sometimes violently — and platforms that can’t keep up during those windows lose trader trust quickly. Crossover’s whole design philosophy is stability under pressure, which is exactly what retail platforms need when Bitcoin drops 15% in an hour and every user is trying to trade at once.
No details have been released about additional features coming from the integration. Neither company has said what, if anything, comes next on the product roadmap.
What Retail Traders Actually Get
For Moomoo users, the practical change is better execution quality on crypto orders. Tighter routing, faster acknowledgement, more liquidity sources feeding into each trade. It’s the kind of infrastructure upgrade that doesn’t show up as a flashy product announcement but shows up in fill quality over thousands of trades.
The platform already covers a broad range of asset classes. Crypto has been the newest addition to that mix, and the CROSSx integration is meant to make sure crypto doesn’t feel like the weak link.
Whether Moomoo plans to expand the cryptocurrency count beyond the current 52 in Texas, or roll out similar offerings in other states, hasn’t been disclosed. Same goes for any wallet feature expansions. The companies haven’t commented on future developments.
Crossover Markets raised $31 million in its Series B at a $200 million valuation, with Tradeweb leading the round.
Frequently Asked Questions
What is CROSSx and how does it work for Moomoo users?
CROSSx is Crossover Markets’ execution-only electronic communication network, routing orders with acknowledgement times under 10 microseconds. Moomoo connects to it via infrastructure at NY4 in New York to access Crossover’s liquidity provider network.
How many cryptocurrencies does Moomoo currently offer in Texas?
Moomoo offers 52 cryptocurrencies in Texas, along with wallet functionalities added as part of a recent expansion of its Texas services.
