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- New PWC Report- Last week slice- This week slice
- Revenue streams for teams and leagues
- RECUR launches its NFTU Valkyrie Premier Club
- Magic Eden x Overtime
- The Sloan Analytics Conference
Analytic companies predict significant changes in the way people are beginning to interact with their favorite sports. The new arrangement with a digital asset investment firm has brought another MLS club into the mix. The Name, Image, and Likeness (NIL) of collegiate athletes continue to be disrupted and innovated by crypto and blockchain enterprises.
For clarity, Price Waterhouse Coopers (PWC), is a consulting business. The New PWC report covers the events in the past week and present week.
New PWC Report:
Last week Slice:
Reportedly, in last week’s Slice, we discussed Nielsen’s strong outlook on increased sponsorship expenditure in the crypto and blockchain. In terms of sponsorship growth in dollars spent on sport, Nielsen sees crypto and blockchain enterprises as the frontrunners.
This week:
Reportedly, Price Waterhouse Coopers (PWC), a consulting business, is delivering the bullish vibe this week. A new PWC analysis focusing on North American sports engagement, titled “Sports Outlook 2022,” sees a variety of possible blockchain-related levers that can be pushed in sport. NFTs, in a variety of applications ranging from pure collectibles to tickets and virtual access, are demonstrating unrivalled potential for sports involvement.
Revenue streams for teams and leagues:
Ticket sales, broadcast rights, and sponsorship are the three greatest revenue streams for clubs and leagues in North American sports and all three are ripe for reinvention, according to PWC. Ticketing and sponsorships have remained essentially unaltered over the last decade, and the same can be said for media rights, at least until recently, when OTT providers finally caught up to traditional cable boxes in terms of gaining rights.
Valkyrie Premier Club:
Nashville SC announced their newest Founding Partner- Valkyrie Investments, in a news release to start the week and solidifying Nashville as the league’s first club to accept a complete partnership fee in Bitcoin.
Valkyrie is a digital asset investment corporation based in Tennessee, and this is the company’s first major venture into professional sports.
The club’s Premier Club lounge, an 850-seat premium club section in Nashville SC’s new stadium, would be dubbed the ‘Valkyrie Premier Club’ as part of the transaction. On the team’s training shirt tops, Valkyrie will have branding assets.
RECUR launches it’s NFTU:
According to a press release, RECUR is starting its ‘NFTU’ programme this week, which launched with their ‘Tip Off’ series of over 100 iconic basketball athlete moments. On their dedicated NFTU site, RECUR will begin offering four tiers of NFTs starting tomorrow.
Only a few weeks ago, collegiate licensor Learfield established long-term enterprise collaboration with RECUR to help bring NFTU to reality.
Magic Eden x Overtime:
Solana’s Magic Eden market is another NFT marketplace that has made news this week, announcing a partnership with sports media outfit Overtime.
Around the forthcoming NCAA March Madness tournament in 2022, the two are slated to collaborate on NFTs.
The Sloan Analytics Conference
Every year in Boston, MA, MIT’s Sloan Sports Analytics Conference brings together some of the finest minds at the interface of sports and statistics. During a panel discussion at the conference this week, Boston Celtics Managing Partner Steve Pagliuca and entrepreneur Gary Vaynerchuk both stated that NFTs are now in a bubble phase, with “90 percent of current NFTs to be removed.”
