Square expressed:  We’re changing our company name so we can give the full Square brand to our Seller business. So now we need a name to tie Square, CashApp, TIDAL and TBD54566975 together into one. That name is “Block.” Why?

“Block is Square, CashApp, Spiral BTC, TIDAL, TBD54566975, and our foundational teams who support them. We’re here to build simple tools to increase access to the economy.”

Not to get all meta on you… but we’re going to! Block references the neighbourhood blocks where we find our sellers, a blockchain, block parties full of music, obstacles to overcome, a section of code, building blocks, and of course, tungsten cubes.

We’ve been working to make this change for over a year, and it only represents a change of our official corporate name; not our purpose, our vision, our structure, or how we operate. Shareholders: we aren’t changing our ticker symbol, we’re still $SQ.

And you’ll be happy to know our logo is futureproof: it’s ready for the meta/hyper/omni or whatever-you-want-to-call-it -verse as it’s a fully rendered interactive 3D object that dances rhythmically to music (actually it’s just a mpeg, and no it’s not for sale).

That’s it for now. From now on this account will focus on sellers and our Seller tools.

Oh! Obviously Square Crypto no longer makes sense, so the team is changing its name to Spiral (spiralbtc) This rebrand reflects their focus on Bitcoin as it continues to grow like a spiral from a single point, encompassing more and more space until it touches everything.

Michael Saylor:  Congratulations. Humanity advancing block by Block.

Dan Held:  Congratulations. Humanity advancing block by Block.

Community Reaction:  Going META, how original. Next, you’ll tell me that you have a token I can ape into? *Hopium Activated.*

Finding a word that is used in many contexts doesn’t tie those contexts together.

Ok so we are universally tagged. interesting! Do we have QR code yet? Square: Now in 3D!

The meta is in the “Blockchain.”

The more a society relies on a virtual escape, the lesser reality will be patient. Only truly privileged cultures spend so much time/effort to disconnect from their reality.

Why did I think jack would never post again like leaving twitter meant he’s literally signing off for good?

Square is changing the world like nothing else. This is a turning point in history that most cannot yet see. The world went from individual business to conglomerate. Now, we go back the other direction. Thank you for saving civilization from The Fall.